Foundation Announces Research RFP on the Use of Circulation Audit by Hispanic...

Foundation Announces Research RFP on the Use of Circulation Audit by Hispanic Publications



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Washington DC–(HISPANIC PR WIRE)–May 6, 2004–The National Association of Hispanic Publications Foundation opened today bids for research and survey models that will assist Hispanic publishers and media buyers to better utilize the findings of circulation audits. “Through this research we’ll present current and unique findings that unquestionably will maximize the utility of circulation audits to minority owned publications in large, medium and small media markets,” said Tom Oliver, Executive Director and CEO of NAHP Foundation. The “Audit Means Money” circulation program, launched in 2003, was designed to grow better business practices among Hispanic publishers who have not undertaken circulation audit in the past two years, said NAHP Foundation Chairman Eddie Escobedo. The program is sponsored by the Verizon Foundation, a long-term partner of NAHP Foundation.

Circulation audits not only provide publishers more advertising opportunities, but they also allow better management of readership and circulation campaigns, producing effective results. Some of those who welcomed circulation audits have had a solid response of their efforts. For example, the recent report by the Audit Bureau of Circulations showed that while some of the nation’s major newspapers reported circulation decline, other Spanish-language dailies presented gains. Some of the most influential Hispanic newspapers such as La Opinión, the largest Spanish-language daily in the country, Hoy in New York and El Nuevo Herald in Miami, presented steady gains in circulation. But, according to the Newspaper Association of America analysis of ABC’s Fas-Fax report, overall newspaper circulation fell by 0.1 percent over the period of the past year. The NAHP Foundation request states that the research/survey will help Hispanic publishers better understand circulation audits, their optimum effectiveness, areas where circulation audits would be a major advantage or not and highlight its usefulness to media buyers.

The “Audit Means Money” Research/survey RFP program is open to all researchers and professionals.

For more information and a copy of the RFP, please call 202-662-7250 or e-mail cnascimento@nahp.org.

About the National Association of Hispanic Publications, Inc

The National Association of Hispanic Publications, Inc., (NAHP, Inc) is the largest organization representing Hispanic publications at the national level. NAHP Inc. counts with more than 200 member publications that share a combined circulation of more than 12 million. Its member publications reach more than 50 percent of Hispanic households in 55 U.S. markets, every week. NAHP, Inc. provides Hispanic publications with the most effective medium to reach its readership. NAHP Inc. works hard at keeping the Hispanic community informed and educated about social issues, updating its readers about member publications, providing technical assistance and improving the quality of Hispanic publications at the national level. Please, visit our website for more information: http://www.nahponline.org or call 202-662-7250.

About the National Association of Hispanic Publications Foundation

The National Hispanic Press Foundation is the 501-c-3 educational sister organization of NAHP, Inc. and its Hispanic publishers. Its mission is to build communities through excellence in publishing. The Foundation’s programs include an annual publication of the nation’s largest and most comprehensive Hispanic scholarship directory, a national circulation audit campaign to enhance the viability of Hispanic publications, media research, scholarships, voter registration and educational programs, among others. For more information see http://www.scholarshipsforhispanics.org or call 202-662-7250.

For more information about the program, please contact Joe Carrillo at 202-662-7256 or e-mail joe@nahp.org

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CONTACT:

Cristiane Nascimento

202-662-7250

Foundation Announces Research RFP on the Use of Circulation Audit by Hispanic Publications