Hershey, PA–(HISPANIC PR WIRE)–March 18, 2005–Pelón Pelo Rico, a leading brand of Mexican candy, will launch the ¡¡Mucho Fun!! Pelón Pelo Rico Tour, a mobile campaign that kicks off in Los Angeles on March 19, 2005. The mobile tour will visit various neighborhoods in Southern California through the end of May.

The ¡¡Mucho Fun!! Pelón Pelo Rico Tour will feature a wide range of activities for people of all ages. Visitors to the tour will enjoy free samples of their favorite Mexican candy as well as participate in onsite games for Pelón Pelo Rico fun prizes. The ¡¡Mucho Fun!! Pelón Pelo Rico Tour will make stops at various special events and retail outlets in Hispanic/Latino neighborhoods throughout Southern California.

“We are very excited about the launch of our ¡¡Mucho Fun!! Pelón Pelo Rico Tour. The tour will give us the opportunity to provide families with samples of the authentic Mexican treat they enjoyed growing up and are now able to share with their children,” said Octavio Flores, Business Manager, Pelón Pelo Rico.

Pelón Pelo Rico, a push-up candy, is a tamarind flavored soft candy that comes in a plastic dispenser. The delicious soft, tamarind flavored, fruity gel candy comes out from the top of the push-up container when dispensed. For years, children in Mexico have grown up eating Pelón Pelo Rico. Now as adults, they are passing on this tradition to their children here in the United States.

All Pelón Pelo Rico products are completely safe and fully comply with all U.S. and Mexican food safety laws, including U.S. Food & Drug Administration (FDA) regulations.

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CONTACT:

Pelón Pelo Rico

Lauren Vance

The Axis Agency

310-854-8250