The 2006 ‘got milk?’ Great American Weight Loss Challenge Visits the Eight...

The 2006 ‘got milk?’ Great American Weight Loss Challenge Visits the Eight Most Important Hispanic Cities

Claudia González, author of the book ‘Gordito Doesn’t Mean Healthy’, joins this national educational campaign that provides a 12-week program to lose weight in a healthy manner


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Washington, DC–(HISPANIC PR WIRE)–May 19, 2006–Obesity rates in the US have reached epidemic proportions. According to the Centers for Disease Control and Prevention (CDC), it is estimated that 1/3 of Hispanics are considered obese. To help Hispanics lose weight in a healthy manner, the milk industry invites all Hispanic to sign-up for the Great American Weight Loss Challenge. Created in 2005 as part of the Milk Processors Educational Program (“MilkPEP”), the Challenge provides the necessary tools to start losing weight in a healthy manner, being a 12-week program the principal element.

This program recommends a nutritional plan that includes drinking 24 ounces (or 3 glasses) of low-fat or fat-free milk every 24 hours. It also recommends a reduced calorie diet and an exercise program that facilitates weight loss.

Recent studies show that the type of protein present in dairy products can contribute to losing weight. As a result, drinking at least three glasses of low-fat or fat-free milk is not only good for your bones, but also in helping you to lose weight(1). The Great American Weight Loss Challenge offers a “call-to-action” plan to assist possible weight “losers”. The key component is milk which combines the essential calcium and protein nutrients, that improves the body’s capacity to burn fat. Drinking milk can help build muscle mass to help lose those extra pounds.

To help Hispanics successfully start a weight loss program, the Challenge’s tour will stop at the 8 most important Hispanic cities of the 75 that is visiting nationwide. The tour has stopped in Miami, San Antonio, Phoenix, Houston and Los Angeles, and will continue to Chicago, New York and Dallas until the end of August. Among these 8 Hispanic cities, 7 are among the list of the 25 most obese cities in the US(2):

Chicago (1), Los Angeles (3), Dallas (4), Houston (5), San Antonio (12), Miami (14), New York (25).

Claudia González, a renowned certified Hispanic nutritionist and author of the book “Gordito Doesn’t Mean Healthy”, has joined the tour to make Hispanics aware of the obesity problem, and provide help and guidance for a successful and healthy diet plan. Her book is a guide geared specifically to Hispanic mothers, because it is mothers who make the majority of decisions concerning their home, nutrition and eating of their children and family.

González explains her role within the tour: “Given the high obesity rates among Hispanics and the reality that they are predisposed to certain diseases, it becomes more essential to educate them about good eating habits. In general, when people want to lose weight, they think that they need to skip breakfast, and that’s a big mistake. A study done by Patricia Locklear shows that the longer Hispanics stay in the US, the more the quality of their diet is reduced. In fact, 64% of those who participated in the study acknowledged that they eliminated breakfast after moving to the US. So eating breakfast can be one of the strategies to help Hispanics lose weight”, concluded

THE CHALLENGE “CHALLENGES” HISPANICS

The Great American Weight Loss Challenge was created in 2005, but it has been in 2006 that the tour is really “challenging” Hispanics with their nutrition and health message. Partnered with Curves International and Shape magazine, this grassroots effort provides activities in which people can:

— Receive a general health assessment that provides a benchmark for weight loss

— Speak with a bilingual registered dietitian about healthy, long-term weight loss strategies

— Get exercise tips from representatives of Curves, the leader in women’s fitness

— Sample low-fat or fat-free milk from local dairies

— Take their very own Milk Mustache photo

— Get an autographed copy of Claudia González book, “Gordito Doesn’t Mean Healthy”

In addition, one resident from each city who registers for the Great American Weight Loss Challenge will be randomly selected to win a makeover package that includes a $100 gift certificate to help jumpstart a new wardrobe, a one-year subscription to Shape Magazine and a three-month membership to Curves.

To sign-up for the Great American Weight Loss Challenge and meet more people who have successfully lost weight, log on to http://www.2424milk.com. For information in Spanish, visit http://www.2424leche.com, where you’ll find healthy eating tips, recipes and more.

About Milk

The Milk Processors Education Program (“MilkPEP”), Washington, D.C., is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption. Together with dairy farmers, the MilkPEP Board runs the National “got milk?” Milk Mustache campaign, a multi-faceted campaign designed to educate consumers on the benefits of milk. For more information, go to http://www.whymilk.com.The tagline “got milk?”(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups. SiboneyUSA is the integrated communications agency for the US Hispanic market.

About Curves

Curves offer a 30-minute workout that combines strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. Curves also offer weight management counseling featuring a breakthrough, scientifically-proven method to raise metabolic rate and end the need for perpetual dieting. Gary Heavin, Curves founder and CEO, is the author of several books including, The New York Times best-sellers, “Curves: Permanent Results without Permanent Dieting,” and “Curves on the Go.” With more than 7,500 locations and three million members worldwide, Curves is the world’s largest fitness center franchise. For more information, please visit http://www.curvesinternational.com.

Sources:

1. Teegarden, Dorothy, Ph.D., Associate Professor, Department of Food and Nutrition, Purdue University. “Do I have to give up dairy foods to lose weight?” Milk Facts/Dispelling Milk Myths, Dairy Council of California. http://www.diarycouncilofca.org.

2. “Baltimore surprised by new title: America’s fittest city.” USA Today, January 6, 2006.

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in

The 2006 ‘got milk?’ Great American Weight Loss Challenge Visits the Eight Most Important Hispanic Cities