Budweiser ‘Noche de Pasion’ Tour to Visit Phoenix, Features Soccer and Hot...

Budweiser ‘Noche de Pasion’ Tour to Visit Phoenix, Features Soccer and Hot Latino Music Acts



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–(HISPANIC PR WIRE)–

ADVISORY for Saturday, June 12, 2004

WHAT:

Budweiser “Noche de Pasion” is a national tour combining two passions of contemporary Latino adults 21 and over – music and soccer.

Following six weeks of local promotional activity, Noche de Pasion culminates with an exclusive event featuring popular Latino acts – including Control Machete and Gran Silencio – and an indoor soccer tournament with 72 top local teams.

WHEN:

Saturday, June 12

Media opportunity between 8 p.m. – 11 p.m.

WHERE:

Phoenix Civic Plaza

111 N. Third Street, Lobby 1

Phoenix

VISUALS:

Live popular music, indoor soccer tournament

BACKGROUND:

Budweiser is brewed by Anheuser-Busch Inc. Anheuser-Busch and its family of wholesalers are one of the largest corporate supporters of the Hispanic Scholarship Fund, contributing approximately $21 million since 1982. For more information, visit http://www.anheuser-busch.com or http://www.budweiser.com.

Noche de Pasion is presented by Relay Sports and Event Marketing, one of the leading experts in sports and event marketing. For more information, visit http://www.relayworldwide.com.

Additional information on Noche de Pasion is available at http://www.nochedepasion.com or http://www.budweiser.com.

–30–

CONTACT:

Kim Yurkovich, (314) 577-9671 (office)

(314) 565-3455 (cell)

or

Rick Oleshak, (314) 577-9928 (office)

(314) 565-2215 (cell)

Budweiser ‘Noche de Pasion’ Tour to Visit Phoenix, Features Soccer and Hot Latino Music Acts