CINCINNATI, April 21 /PRNewswire-HISPANIC PR WIRE/ — Latinas on-the-go search for life-enhancing advice for health, beauty and wellness that’s trusted and unique to them. The 2008 Totalmente Latina Tour (TLT) is a traveling outfit that understands one-size-does-NOT fit all and delivers on relevant activities and tools tailored to the Latina lifestyle. Totalmente Latina Tour finishes in Miami, Florida on April 26 at Amelia Earhart Park with hot celebrities like Univision’s Amas de casa Desesperadas star Lorna Paz and musical guest Kany Garcia (Celebrity guest appearances may vary from stop to stop). In its fourth year, Totalmente Latina Tour was created by Procter & Gamble (P&G) and its beauty brands including Pantene(R), Olay(R), Head & Shoulders(R), Crest(R), Always(R) and Covergirl(R). With the kick off in Los Angeles (March 15) and stops in San Antonio (April 5th) and Houston, Texas (April 12), wrapping up with a grand finale in Miami (April 26th), the four-city festival is a moment in time in each city to celebrate the beauty of Latin women, her role in her family and her community. Totalmente Latina Tour is loaded with free makeovers, facials and massages; live entertainment performances and give-aways; as well as healthy-family inspired education that combines to make it a little easier to juggle family, health and beauty every day.
“There is a unique, undeniable spark that is a mark of distinction for Latin woman,” says Anelsie Ramos-Torres, P&G’s external relations manager and Latina beauty expert. “Totalmente Latina Tour delivers the tools and excitement to maintain sound, healthy regimens that make it easy to keep that flame alive every day,” Ramos-Torres added.
Totalmente Latina Tour @ A Glance
Center stage, show-stopping Performances:
– Musical performance by Kany Garcia, Jeremias, and Ju-Taun.
– Lorna Paz sharing inspiration and excitement with Latina women and families.
– Latest fashion trends showcasing with a K-Mart Fashion Showcase.
Deepening the experience for TLT since its inception are a range of brands from P&G:
– Head & Shoulders interactive give-away center and enter-to-win product contests.
– Always Fresh Spa treatments with relaxes massages, give-aways and contests.
– CoverGirl Beauty Booths featuring expert make-overs and make-up give-aways.
– Crest Whitening Plus Scope ‘Healthiest Smile Photo’ contest with healthy
dental regimens and tips from Hispanic Dental Association; Pantene demonstration tables where strong, smooth, shiny and healthy hair regimens begin.
– Olay Total Effects mini-facials with leading experts, Testing Stations and product coupons.
Totalmente Latina Tour partners with a mix of community alliances to ensure that it delivers an experience that best connects with each city we visit.
– Hispanic Scholarship Fund joins TLT to strengthen communities by encouraging higher education for Hispanic Americans.
– Univision and a host of local market media partners help extend the reach of the tour to Latina women across the nation.
– Community retailers such as CVS, Family Dollar, HEB, K-Mart and Wal-Mart, brings TLT in-store and with activity booths on-site with contests, give-aways and on-stage activities. (Retailers may vary from market to market.)
For additional information visit www.totalmentelatinatour.com or call 1-888-877-2TLT (2858).
About P&G Beauty
P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $22 billion in fiscal year 2006/07, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene(R), Olay(R), Head and Shoulders(R), Max Factor(R), Cover Girl(R), DDF(R), Sassoon Professional(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Nice ‘n Easy(R), Venus(R), Gillette(R), SK-II(R), Wella Professionals(R), Christina Aguilera fragrance, Escada(R), Hugo(R), Boss(R) and Lacoste(R) fragrances. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.
