Battle of the Sexes Goes Wireless! Men Continue to Outpace Women in...

Battle of the Sexes Goes Wireless! Men Continue to Outpace Women in Cell Phone Usage

Cingular Wireless survey reveals men gab more for the fifth consecutive year


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Atlanta, GA–(HISPANIC PR WIRE)–June 1, 2005–What’s one thing men are definitely doing more than women? If you guessed drinking milk from the carton or not asking for directions, you’re wrong….well sort of. One answer that is certainly true is men are communicating more than women, at least on their wireless phones. For the fifth consecutive year, men prove to gab more than women in the wireless world, according to an annual survey conducted for Cingular Wireless. Men talk 35 percent more on their wireless phones than women, more than double the 16 percent lead men held in 2004.

“The results are undisputable, and after five consecutive years, men are definitely the top wireless talkers,” said Jennifer Bowcock, Director of Consumer Media Relations, Cingular Wireless. “Overall, wireless usage is quickly growing for both men and women, becoming a part of our every day lives. Cingular is embracing this growth by providing industry-leading products and services that meet the varied wireless needs of our 50 million customers.”

Despite common misconceptions men do communicate, or at least attempt to, using an average of 571 minutes a month, compared to an average of 424 wireless minutes a month for women. And if the wireless arena wasn’t enough, men continue to narrow the gap of home phone usage which has traditionally favored the women. The gap is down from 62 percent in 2004 to 53 percent in 2005, but women still talk more then men at home, using 491 minutes each month versus the 321 minutes per month that men use.

Not to be outdone, when it comes to camera phone usage, women are leading the men. Wireless camera phones continue to attract new users each year. In 2005, 25 percent of women have a camera-capable cell phone, while only 21 percent of men do. And 60 percent of women use their camera feature frequently or occasionally with only 40 percent of men using as often.

The study also revealed:

— Eighty-two percent of women use their wireless phones to talk to friends and family, versus only 62 percent of men.

— Men continue to spend more than twice as much time (35 percent versus 16 percent) on their cell phones for business purposes than do women.

— Convenience still remains the top reason for wireless phone usage among men and women, with 62 percent indicating they primarily use their wireless phones for convenience purposes. Safety is second at 19 percent.

The national survey of 1,021 qualified adult wireless user respondents (50 percent men and 50 percent women) was conducted for Cingular Wireless by International Communications Research in May 2005. Last year’s study was also conducted in May using the same methodology and sampling demographics.

ABOUT CINGULAR WIRELESS

Cingular Wireless is the largest wireless carrier in the United States, serving more than 50 million customers. Cingular, a joint venture between SBC Communications Inc. (NYSE: SBC) and BellSouth Corporation (NYSE: BLS), has the largest digital voice and data network in the nation and the largest mobile-to-mobile community of any national wireless carrier. Cingular is the only U.S. wireless carrier to offer Rollover(SM), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com . Get Cingular Wireless press releases e-mailed to you automatically. Sign up at http://www.cingular.com/newsroom.

NOTE TO EDITORS: A high-resolution image and fact sheet are available at: http://www.hispanicprwire.com/index_in.php

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CONTACT:

Cingular Wireless

Jennifer Bowcock

404-236-6319

or

Cingular Wireless

Kelleigh Scott

404-236-6321

Battle of the Sexes Goes Wireless! Men Continue to Outpace Women in Cell Phone Usage