THE INFLUENCE OF PRESTIGIOUS DESIGNERS, SUCH AS PHILIPPE STARCK, IN REAL ESTATE...

THE INFLUENCE OF PRESTIGIOUS DESIGNERS, SUCH AS PHILIPPE STARCK, IN REAL ESTATE IS SHIFTING THE TREND FROM LATIN AMERICAN TO EUROPEAN INVESTORS

PHILIPPE STARCK'S FIRST RESIDENTIAL CONDO ATTRACTS EUROPEAN INVESTORS


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Miami, FL–(HISPANIC PR WIRE)–November 6, 2002–For years, Miami has been known as the real estate investment capital for Latin Americans, but new developments like the contribution of prominent designers in residential projects and Miami’s geographic location as the business capital for Latin America, has ignited an increase in European investments in the city. A clear example is Miami Beach’s luxurious residential condominium ICON, in which celebrated designer Philippe Starck has chosen to debut in the United States. For Jane Morales, prominent real estate agent in Miami, and who has sold a property in ICON, “having the label of a designer of Philippe Starck’s caliber in a condominium in Miami demonstrates not only the demand and growth in luxury residential developments, but the immense national and international market for properties with a personal touch, where design and finishings attain the same, if not more importance than the actual spaces.”

Among other developments on a national level, Starck fashioned the acclaimed look of the Delano Hotel in Miami Beach, and for the first time, crosses the threshold of interior design within residential developments in the United States. Jane Morales’ first client in this project is a business man from Sevilla, Spain, who invested over $1M in a property, where he saw the opportunity to live in a place whose design redefined apartment living, in Miami, a strategic gateway city for him. “Personally, the biggest lure to invest in this development was its design and location. I believe to be buying a work of art, a collector’s item. Miami Beach and ICON not only offer an exceptional position, but a condo without precedent,” said José Caminero, Spanish investor in ICON.

“Those who have approached me to invest in one of ICON’s 289 apartments are not only looking at setting and facilities, but something that goes beyond the concrete and commodity: a creative mark, a distinction, a brand, a style…in other words, a concept,” added Morales (www.janemorales.com).

ICON’s construction is scheduled to begin spring 2003 with a delivery two years later. “This development’s success, which can already be seen by its sales, will probably trigger other designers to join in this trend, which means that for the City’s real estate industry, Miami joins the list of the most exclusive cities in the world that have an endorsement from distinctive designers the likes of Mr. Starck,” added Morales.

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CONTACT:

Acqua Communications

Diana Montoya

305-860-6333 x23

or

Priscilla Colón

305-860-6333 x27

THE INFLUENCE OF PRESTIGIOUS DESIGNERS, SUCH AS PHILIPPE STARCK, IN REAL ESTATE IS SHIFTING THE TREND FROM LATIN AMERICAN TO EUROPEAN INVESTORS