New York-Area Multicultural Youth Get a Lesson in Artistic Expression

New York-Area Multicultural Youth Get a Lesson in Artistic Expression



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ADVISORY…for Wednesday & Thursday (Aug. 13 & 14) and Wednesday (Aug. 20)

Cross-Country ElectricMOYO Journey Celebrates Artistic Expression Among Multicultural Youth Through New York-Based Events and Donation to “The Door” Youth Center

WHAT:

ElectricMOYO is an interactive journey from Nissan designed to reach out to multicultural youth in 10 markets with the ideals of freedom, access and respect. It is a traveling tour celebrating art, music and spoken-word, giving a voice to local opinion leaders, cultural trendsetters and artists.

WHO:

Sypher1 is the ElectricMOYO MC, a young, African-American woman who represents the ideals of freedom, access and respect. By trade, Sypher1 is a spoken-word artist who has been empowered with a highly customized Nissan Altima to tour the country and spread her positive messages through the use of local billboards, wild postings, radio ads and events in 10 major cities around the U.S. Her journey began and can be followed at ElectricMOYO.com.

EVENTS:

Wednesday, August 13 – Nuyourican Poetry Slam at Nuyourican Poetry Cafe

7:00 – 10:00 p.m.

Sypher1 will be performing along with many of the country’s best word-smiths.

FREE, OPEN TO PUBLIC

Thursday, August 14 – Youth Artistic Workshop at “The Door” Youth Center

12:00 – 2:00 p.m.

Sypher1 hosts a poetry workshop for New York at-risk adolescents who are graduating from “The Door” youth development program. She will guide them in creating their own work, as well as contributing to collaborative experiments in language. Professional artists from the DJ, dance, creative writing, spoken-word, rap, photography, fashion, graphic arts and skateboarding communities will host discussions on their chosen fields and Sypher1 will present a $1,000 donation to “The Door” director of education, Joseph Collins, at the conclusion of the event.

GREAT BROADCAST VISUALS – 75 GRADUATING YOUTH PLUS FAMILIES TO ATTEND PRIVATE EVENT FOR “THE DOOR” GRADUATING YOUTH

Wednesday, August 20 – Artist Mural Event at Fast Ashley’s

5:00 p.m. – midnight

Sypher1 hosts a mural event where artists celebrate creativity. Local New York artists, Smith and Cycle, contribute to a collaborative ElectricMOYO mural traveling to cities around the country.

FREE, OPEN TO PUBLIC

Other Events in the New York Area:

In addition, Sypher1 will be making random stops around the New York area from August 11 – 22, so be on the lookout for her to pop up at the most unexpected places, such as:

— Harlem Week on Saturday, August 16. Sypher1 will have “Harlem on Her Mind” as she spreads her messages of freedom, access and respect at this arts and entertainment festival.

— Funk Master Flex Celebrity Car Show on Sunday, August 17. Sypher1 will re-define automotive customization with her tricked-out Altima, complete with a movie projector and dual turntables.

— Eric Roberson concert at SOB on Tuesday, August 19. Sypher1 will host and entertain the crowd with one of her original spoken-word pieces.

For more information on ElectricMOYO in New York or to schedule interviews contact:

Chris Manzini – Edelman for Nissan

323-202-1055 (work), 310-367-5010 (cell)

christopher.manzini@edelman.com

Or check out the official tour website at ElectricMOYO.com

–30–WAM/la*

CONTACT:

Edelman for Nissan

Chris Manzini

323-202-1055 (work)

310-367-5010 (cell)

New York-Area Multicultural Youth Get a Lesson in Artistic Expression