LA LATINO PARENTS GET HANDS-ON TOOLS TO TALK TO THEIR CHILDREN ABOUT...

LA LATINO PARENTS GET HANDS-ON TOOLS TO TALK TO THEIR CHILDREN ABOUT ALCOHOL-RELATED ISSUES

Parents Participate in First of a Series of Free, City-Wide Workshops and See New Spanish-language Website Designed to Empower Them


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–(HISPANIC PR WIRE)–

Advisory for Friday, November 8, 2002

Event:

Miller Brewing Company and Parents for Unity announce a partnership that includes a series of free, Spanish-language workshops and new website, Vive Responsablemente (Live Responsibly), that will empower parents and give them the necessary information and tools needed to talk to their children about responsible decision making. The workshops arecreated based on the extensive research used to develop Miller Brewing Company’s Spanish-language guidebook Hablemos Claro (Let’s Talk).

A recent study by the federal government shows that more than 54% of the children surveyed had tried alcohol by the time they reached eighth grade. A 1995 CDC report showed that Latino students (39.5%) were significantly more likely than Anglo students (30.3%) to report drinking before the age of 13. Experts suggest that parents play the most important role in determining how children handle the temptation to drink alcohol.

Date:

Friday, November 8, 2002

Announcement: 10:00 – 11:00 a.m.

Parents workshop: 11:00 a.m. – 1:00 p.m.

Location:

Pico House @ El Pueblo Historical Monument

Placita Olvera

424 N. Main St.

Los Angeles

Background:

The seminars and Spanish-language website are part of Miller Brewing Company’s “Live Responsibly” initiatives which promote the responsible consumption of its products through a variety of outreach efforts. These efforts include advertising the availability of the Hablemos Claro guidebook in Spanish-language newspapers and magazines nationwide. Miller Brewing also conducts a Training for Intervention Prodcedures (TIPS®) program, a series of training programs facilitated by Miller’s distributors for retailers, in partnership with independent retailers trade organizations such as the Mexican American Grocers Association, to help sellers and servers prevent under age access, drunk driving and over consumption.

Who:

Edward James Olmos

Dra. Isabel, host of nationally syndicated “Dra. Isabel” show on Radio Unica; author

Miller Brewing Company executives

Gabriel Medel, executive director, Parents for Unity

Assemblyman Ed Chavez

Steven Soto, president & CEO, Mexican American Grocers Association

Visuals:

–Unveiling of the Vive Responsablemente Spanish-language website

–Parents participating in workshop

–Parents signing promise note to complete workshops and implement lessons learned

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CONTACT:

Roxana Lissa/Ivette Zurita, 310/385-1697

LA LATINO PARENTS GET HANDS-ON TOOLS TO TALK TO THEIR CHILDREN ABOUT ALCOHOL-RELATED ISSUES