NBA en Español Offers Interactive Basketball Activities to Fans at Calle Ocho

NBA en Español Offers Interactive Basketball Activities to Fans at Calle Ocho



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Miami, FL–(HISPANIC PR WIRE)–March 11, 2005–For a second consecutive year, the NBA en Español will participate in the annual Festival de la Calle Ocho on Sunday, March 13, from 11 a.m. to 7 p.m. Basketball fans in Miami will have the opportunity to compete in a variety of free and interactive activities for players of all ages. The NBA en Español’s booth will be located on 8th Street and SW 6th Avenue.

The league’s exhibition area will feature a 30’ x 50’ replica of a professional basketball court where aficionados can participate in a One x One challenge, a shoot-out between two contestants in a timeframe of 45 seconds. Winners are eligible to win official NBA gear such as t-shirts and backpacks.

Personalities from the Miami Heat including the dancers, Burnie the Mascot and the Xtreme Team will also be onsite to greet fans and sign autographs from 12:00 p.m. to 4:00 p.m.

“We’re very excited about our second annual participation in the Festival de la Calle Ocho,” said Arturo Núñez, Vice President and Managing Director of Latin America and U.S. Hispanic. “This is one of the ways we demonstrate our commitment and dedication to providing our Latino fans with all the excitement of the sport in their neighborhoods and in their language.”

In addition to exclusive Spanish-language programming on Telemundo and ESPN Deportes, the NBA en Español offers Audio-League Pass en Español, a new online subscription service providing fans with access to live Spanish language audio broadcasts of up to 30 NBA games a week throughout the 2004-05 NBA season. The league also has NBA.com Español, the official Spanish-language website where NBA fans can enjoy an array of top-quality Spanish content about players, teams and insider NBA news. The site currently receives 100,000 daily visitors.

About NBA en Español

The NBA’s U.S. Hispanic initiative, NBA en Español, is committed to the U.S. Hispanic community and truly understands the needs and interests of this audience. From its corporate employees to its players, the NBA has dedicated professionals in every section of its organization catering to this important segment. NBA en Español’s efforts comprise several different components – each one focused on reaching Latino fans through different vehicles and stages of life – entertainment, sports, business, fashion and education – on and off-line. Programs like Read-to-Achieve, Noche Latina, NBA.com/Español (http://www.nba.com/espanol), Esquina Latina and the new Es tu Cancha initiative allow us to communicate directly with Latinos, serve their communities and provide them with a unique Spanish-language NBA experience. With 15 Hispanic players, 11 teams in the top 10 U.S. Hispanic markets and one of the fastest growing Hispanic fan bases in U.S. professional sports – more than 65% of Hispanics are fans – NBA en Español is poised to become a leader in U.S. Hispanic sports marketing and community involvement.

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CONTACT:

NBA en Español

Saskia Sorrosa, 305-269-4103

or

Cesar Acevedo, 305-269-4138

or

Sharon Lima, 305-269-4115

http://www.nba.com/espanol

NBA en Español Offers Interactive Basketball Activities to Fans at Calle Ocho