Palatine, IL–(HISPANIC PR WIRE)–March 14, 2007–Weber-Stephen Products Co., the world’s leading barbecue grill and grilling accessories manufacturer, unveiled what company officials say is the largest and most ambitious new product launch in their 54-year history.
The company that revolutionized “the covered barbecue” in the early 1950’s with the late George Stephen’s invention of the iconic Weber(R) charcoal kettle will offer 14 new gas grills under the Weber moniker; they are scheduled to be in stores across the country in spring 2007.
While the superior Weber cooking system remains intact, the new aesthetic designs are completely re-imagined from the wheels up with all stainless-steel looks, stunning curves, sleek lines, and some in bright colors—all to make a definitive statement in the backyard or on the balcony.
The Weber brand showcased entirely new models—four in its Summit(R) and eight in its Genesis(R) lines—and introduced a new line, the Spirit(R), with two new grills. All are available in LP and natural gas models.
According to Weber-Stephen Products Co. Executive Vice President Mike Kempster Sr, “Every single person at our company—from research and development to those who package our products—has been deeply involved in this launch. We have examined and re-examined every detail of these grills to deliver consumers the absolute best in style and industrial design. We have no doubt that outdoor grillers will embrace them, knowing that they will enjoy Weber quality married with striking new looks.”
Weber’s luxury Summit line, priced between $1,300 and $1,800 (MSRP) with four- and six-burner models, gives consumers desirable style features including all-stainless steel looks with stainless steel shrouds, and polished handles and trim with matching, accent-colored cast-aluminum end caps. The individual burner controls, placed at the front, are highlighted with the classic Weber kettle icon for consumers to proudly proclaim they purchased the best.
Grilling attributes include total cooking areas that range from 650 to 838 square inches; high-grade, 9.5mm diameter stainless steel rod cooking grates to create the best searing possible; Weber’s stainless steel Flavorizer(R) bars that impart wonderful smoke as food grills; 48,800 to 60,000 BTUs; a Snap-Jet(TM) individual burner ignition system for flawless grilling control; 12,000 BTU flush-mounted side burners for heating sauces; and Weber Grill-Out(R) handle lights for after-dark cooking. Two of the new Summit grills have an 8,000 BTU smoker burner with a stainless steel smoker box—plus a 10,600 BTU rear-mounted, infrared rotisserie burner.
Weber’s popular Genesis line, priced from $649 to $849, offers outdoor grillers a wide variety of choices in styles and upgraded features in addition to the comprehensively upgraded looks. The two top-of-the-line Genesis models (the Genesis S-310 and Genesis S-320) are in all-stainless aesthetics with stainless steel doors, shroud, and handles with matching accent-colored frame, sides, and rear panels. With 637 square inches of total cooking area, they also give consumers three stainless steel burners (giving a 42,000 BTU-per-hour input); stainless steel Flavorizer bars; 7mm diameter stainless steel cooking grates; and Weber’s electronic Crossover(R) ignition system. The Genesis S-320 also has a 12,000 BTU flush-mounted side burner.
Weber makes its boldest and most unique statement in the Genesis line with six new models in porcelain enamel colors (black, dark blue, and green) with matching painted stainless steel doors and two stainless steel work surfaces. As with the Genesis stainless steel models, these have 637 inches of total cooking area and 42,000 BTUs with three stainless steel burners. The Genesis E-310 and Genesis E-320 present porcelain-enameled cast-iron cooking grates and porcelain-enameled Flavorizer bars. The Genesis E-320 models have a 12,000 BTU flush-mounted side burner.
Finally, the Weber Spirit line, affordably priced at $399 (the Spirit E-210 with two burners) and $499 (the Spirit E-310 with three burners), places Weber brand quality in reach among a larger number of consumers. According to Kempster, “The Weber Spirit is the finest entry level, full-size gas grill on the market.” The Spirit E-210 has a total cooking area of 528 square inches with 26,000 BTUs, and the Spirit E-310 has 611 square inches total cooking area with 36,000 BTUs. Both have a warming rack area and a Warm-Up(TM) basket, Crossover ignition system, and one removable thermoset work surface.
The two Spirit models are in black with stainless steel accents. The shroud, cooking grates, and Flavorizer bars are porcelain enameled. As with all the new Weber grills, these models have a removable, center-mounted thermometer.
Weber-Stephen Products Co., headquartered in Palatine, Ill., is the premier manufacturer of charcoal and gas grills, grilling accessories and other outdoor room products. In 1952, founder George Stephen sparked a backyard revolution with his invention of the Weber(R) kettle. More than 50 years later, the family-owned company remains the industry leader with its Weber(R), Weber(R) Q(TM), and Ducane(R) brands. As a leading exporter of grills, Weber brand products are sold worldwide at select home centers, hardware stores, department stores, patio stores, and other retail outlets. Weber has the strongest consumer outreach program in the industry with its Weber Grill-LineSM (1-800-GRILL-OUT(R)) and a content-rich website with grilling tips, techniques and original Weber recipes at http://www.weber.com.
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