Indio, CA–(HISPANIC PR WIRE)–December 9, 2003–La Prensa Hispana Newspaper announced today that it has launched La Prensa Hispana’s Web-News at laprensahispananewspaper.com with an attractive and powerful site to better serve its readers and advertisers. La Prensa Hispana’s Web site was created by and is now part of Hispanic Digital Network (HDN), the nation’s first network of Hispanic publications online.
“The quality and resources available on our new Web site will be evident to our readers and advertisers immediately,” said Al Vasquez and Ana Rascon, publishers of La Prensa Hispana. “Laprensahispananewspaper.com is fully optimized to provide readers with a richer Internet experience that includes the latest news, photos, community calendar events, online classifieds, Yellow Pages, advertisement specials and much more.”
A key highlight of the Web site for advertisers will be their ability to target their online ads to specific sections of the laprensahispananewspaper.com site such as sports, entertainment, local news and other categories and sections. “Laprensahispananewspaper.com” is also hotwired to enable advertisers to reach viewers with Rich Media and other cutting edge Web technology ads. The Web site also features a fully searchable Internet classifieds system that even allows advertisers to post color photos with classifieds listings.
Readers desiring the latest dates and times for concerts and other entertainment events will be especially pleased with laprensahispananewspaper.com top of the line and fully updated community calendar section. This section lets reader view the most comprehensive listing of Latino, Coachella Valley happenings available anywhere. Readers can search events by month, date and year, up to one year in advance.
Laprensahispananewspaper.com also features sections for letters to the editor, Web links of interest to Latino readers, an archive of past and many other resources but Vasquez/Rascon say this is only the beginning.
“This is a new and exciting era for La Prensa Hispana and its readers as we elevate the quality of everything that we do and how we do it,” said Al Vasquez. “Through our Web site and with the help of our partners at Hispanic Digital Network, we’re confident that our readers are going to be able to enjoy terrific content and information that will keep them coming back to us everyday.”
About La Prensa Hispana Newspaper
La Prensa Hispana Newspaper (http://www.laprensahispananewspaper.com) is a Division of Hispanic Image Marketing Network, Inc. The newspaper has been publishing for fourteen years and is the only bi-lingual newspaper serving the Coachella and Imperial Valley directed to the Hispanic community. In print it cover the geographical area between Desert Hot Springs, Ca. and El Centro California with 46,000 copies and on the web it will become international. As a part of Hispanic Image Marketing Network that includes the Azteca International Hispanic Awards, Del Rio’s International Hispanic Film Festival of greater Palm Springs, the daily television program Abriendo Puertas en la Comunidad and the Maya Art Institute, La Prensa Hispana by associating with Hispanic Digital Network will be able to provide a full spectrum of Hispanic marketing network opportunities for our advertisers.
About Hispanic Digital Network
Latino-owned and operated Hispanic Digital Network (HDN) is the nation’s first network of Hispanic publications on the Internet. HDN (http://www.hdnweb.com) provides a free Web solution (software for customized news Web sites) for U.S. Hispanic publications and also represents them individually and collectively as a Hispanic Internet media-placement agency. HDN news Web sites are characterized by their ease of use and sophistication. Each Web site features news editorial, classifieds, community calendar and advertising posting systems that are fully Internet based. HDN Member publications have the ability to generate advertising revenues from their own locally designated ads, from network ad buys, from online classifieds and more.
La Prensa Hispana Newspaper
Al Vasquez or Ana Rascon, 760-342-7511
Hispanic Digital Network
Bill Gato, (305) 971.7989