La Raza Autos y Más Successfully Drives Chicago’s Hispanic Auto Consumers!

La Raza Autos y Más Successfully Drives Chicago’s Hispanic Auto Consumers!

Chicago’s Premier Spanish Auto Magazine is Now the Proven Fast Track for Targeting Chicago’s Hispanic Auto Consumer


Chicago, IL–(HISPANIC PR WIRE)–April 6, 2004–La Raza Autos y Más, launched on March 5, is Chicago’s first weekly auto magazine in Spanish. The magazine provides a tremendous opportunity for clients, such as: manufacturers, dealers, insurance companies, banks and finance companies, auto parts stores, auto repairs and more. In order to present their products and services to Hispanics, Chicago’s fastest growing automotive consumer group, La Raza Autos y Más also offers readers a robust editorial environment providing vital consumer information.

“I was searching for a cost-effective medium to reach the Hispanic community and thought that I would give Autos y Más a try. The results have been outstanding and I have experienced a tremendous ROI,” said Ms. Dyanna Bernier from State Farm Insurance.

This quality product and its targeted circulation program is backed by La Raza Newspaper’s three decades of Hispanic publishing experience, thus providing advertisers with the confidence and assurance that La Raza Autos y Más is truly the fast track to Chicago’s Hispanic Market.

“Since we started advertising in Autos y Más, our inbound phone calls have increased by 30 percent as a direct result of advertising in this publication,” said Mr. Joe Rossi from RKO Auto Sales.

“In our first week of advertising in Autos y Más, sourcing the phone calls produced unbelievable activity and resulted in three vehicle sales,” said Ike Barreto, Manager of Fergus Nissan.

Enthusiasm for La Raza Autos Y Más is strong and dealers are showing outstanding support. Brian Baase, General Manager of the hot new publication, stated that his team has already secured several long term commitments from local dealers and other auto industry advertisers. He enthusiastically added, “Now, it looks like our new born fast track to Chicago’s Hispanic community has begun to show up on Detroit’s radar as well.”

La Raza Autos Y Más has been crafted to amplify the visibility of the automotive industry through editorial and advertising opportunities fortified by strategic distribution in store locales and honor boxes throughout Chicago’s Hispanic community. While Autos Y Más is highly promoted in Hispanic media, the attractive product calls attention to consumers on its own because it’s printed on glossy cover stock in full color. It also presents a clear and easy to follow design.

“It’s no wonder we have peeked everyone’s interest. With nearly 2 million Hispanics in Chicago, over 25 percent of the cars purchased this year will be by Latinos,” said Mr. Robert J. Armband, CEO of PrensAmerica Corp.

The distribution of La Raza Autos y Más is specifically targeted to reach the Hispanic auto consumer. Currently, the publication is distributed free at more than 1,300 OTC locations. “We expect to be in more than 2,000 locations by June with a projected circulation approaching 50,000 copies,” stated Pablo Rossi, Circulation Manager.

“I have been a long time resident of Chicago’s South side, and saw La Raza Autos y Mas displayed in my local supermarket. Picking up this auto guide saved me hundreds of dollars and countless hours of searching by finding just the car I was looking for at a dealership not too far away,” said Chicago resident Jerry Luna.

About PrensAmerica Corp.

PrensAmerica Corp. (PAC) was established in August of 2003, with the purchase of Rossi Publications, Inc. PAC publishes La Raza Newspaper; the award-winning Spanish language weekly which has been serving the Chicagoland Hispanic community for more than 33 years. In addition, PAC publishes La Raza Páginas Amarillas, Chicago’s leading Spanish language yellow pages, established in 1997, and the robust Latino community website – La Raza On-line. You may visit La Raza On-line at



Brian Baase

(773) 273 2900

La Raza Autos y Más Successfully Drives Chicago’s Hispanic Auto Consumers!