Chicago, IL–(HISPANIC PR WIRE)–March 15, 2005–ImpreMedia, LLC’s La Raza and Hollinger International’s (NYSE:HLR) Fox Valley Publications today announced that they have entered into a comprehensive agreement to allow each to mutually benefit as they together better serve Chicago’s Hispanic community – the third largest in the nation.
Under the agreement, La Raza’s readers would have access to Fox Valley’s unmatched suburban and community news coverage; Fox Valley’s advertisers would gain access to La Raza’s unparalleled reach of Chicago’s Hispanic community. Fox Valley Publications will also expand its existing printing relationship with La Raza.
“Allowing our editors access to Fox Valley Publications’ extensive suburban news coverage will enhance La Raza’s ability to serve our readers with an expanded range of local news,” said Robert Armband, Publisher & CEO of La Raza. “Our new partnership will also allow us both to provide more options to marketers seeking to reach Chicago’s Hispanic market,” he continued. “We have enjoyed a long relationship with Fox Valley Publications and look forward to working together to create new and innovative ways to serve our community.”
“Partnering exclusively with the number one Spanish language newspaper in Chicago provides Fox Valley Publications’ advertisers with an outstanding one-stop solution,” said Fred Lebolt, president of Fox Valley Publications. “La Raza’s circulation of more than 187,000 reaches nearly half of all Hispanic households in the Chicago DMA, offering our advertisers the penetration they need as they increasingly recognize the value of reaching their Hispanic customers.”
About La Raza Newspaper
La Raza is the # 1 Spanish-language newspaper in Chicago with an audited circulation 187,401 according to Certified Audit Circulation (June 30, 2004). La Raza Newspaper is also the largest Sunday Hispanic publication in the Nation. La Raza has been recognized by the National Association of Hispanic Publications as the “Best Spanish Language Weekly” five times over the past decade and was recently named by Editor & Publisher as one of “Ten That Do It Right.”
ImpreMedia is the leading publisher of Spanish language newspapers in the US. The company publishes El Diario La Prensa in New York, La Opinión in Los Angeles and La Raza in Chicago, the #1 Spanish language newspapers in the top three Hispanic markets in the country.
About Fox Valley Publications
Fox Valley Publications publishes five daily newspapers: The Beacon News in Aurora, The Courier News in Elgin, The Herald News in Joliet, The News Sun in Waukegan and the Naperville Sun. The group also publishes 12 weekly Sun newspapers .
About Hollinger International
Hollinger International Inc. is a newspaper publisher whose assets include The Chicago Sun-Times and a large number of community newspapers in the Chicago area as well as in Canada.
Certain statements made in this release are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 (the “Act”). Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or imply future results, performance or achievements, and may contain the words “believe,” “anticipate,” “expect,” “estimate,” “project, “will be,” “will continue,” “will likely result,” “is subject to,” or similar words or phrases. Forward-looking statements involve risks and uncertainties, which may cause actual results to differ materially from the forward-looking statements. The risks and uncertainties are detailed from time to time in reports filed by Hollinger International with the Securities and Exchange Commission, including in its Forms 10-K and 10-Q and include a potential delisting by the NYSE of the Company’s Class A Common Stock. New risk factors emerge from time to time and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such risk factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, investors should not place undue reliance on forward-looking statements as a prediction of actual results.
Mary Zerafa (213) 896-3600