Batanga Magazine Continues Strong Momentum, Signs Third Major Distribution Agreement

Batanga Magazine Continues Strong Momentum, Signs Third Major Distribution Agreement

Books-A-Million, Third Largest Book Retailer Added to Growing List of Retailers Offering Batanga Magazine


GREENSBORO, N.C.–(HISPANIC PR WIRE – BUSINESS WIRE)–Aug. 22, 2003–Batanga (, America’s largest Latin Internet radio network and the publisher of Batanga Magazine, today announced a magazine distribution agreement with Media Solutions, the exclusive distributor for the Books-A-Million (NASDAQ:BAMM) chain of bookstores. Under the agreement, the company’s popular Batanga Magazine will now be distributed to Books-A-Million stores. This follows Batanga’s recent announcements of distribution agreements with Source Interlink Companies (NASDAQ:SORC) and Anderson News Company.

Media Solutions is a direct-to-retail distributor specializing in custom magazine programs for almost 7,000 bookstores, newsstands and specialty stores. Books-A-Million is the premier book retailing chain in the Southeastern United States and the third largest in the United States. The Company presently operates 207 stores in 18 states and the District of Columbia.

“With over two hundred stores, we are pleased Books-A-Million selected Batanga Magazine to offer to their customers. Through our agreement with Source Interlink Companies, Anderson News Company and now Media Solutions, Batanga is available in select stores such as Wal-Mart, Books-A-Million, Barnes & Noble, Borders, B. Dalton Bookseller, Kmart, and Tower Records,” said Troy McConnell, CEO of Batanga.

Batanga Magazine appeals to Hispanic youth and covers the burgeoning Latin music scene. It also incorporates opinions and thoughts from over 1,000,000 monthly U.S. Hispanic unique listeners of Batanga Internet radio.

The Batanga online and print network is considered one of the best advertising opportunities for companies trying to reach Hispanics ages 14-34. Because of Batanga’s targeted approach and high-quality content, a growing number of international companies such as AOL TimeWarner, McDonald’s, Ford,, Chevy, Visa, Coca-Cola, Army, Air Force and Kraft advertise throughout the network.

About Batanga

Batanga is the leading media company that is exclusively focused on the growing population of young Hispanics in the United States. Based in Greensboro, NC, the company is using Latin music to reach US Hispanics between 14 and 34 years old. Batanga, which is now considered one of the best advertising channels for reaching young Hispanics, sells advertising, radio services, and subscriptions. The privately held company’s investors include Southern Capitol Ventures, The Atlantis Group, Tri-State Investment Group and Piedmont Angel Network. For more information, visit or call 336-510-5595.



Batanga Magazine

Troy McConnell


Batanga Magazine Continues Strong Momentum, Signs Third Major Distribution Agreement