CATALINA Magazine Names 2008 ‘Groundbreaking Latina’ Award Winners

CATALINA Magazine Names 2008 ‘Groundbreaking Latina’ Award Winners

Esperanza Andrade, Andrea Arroyo, America Ferrera, Kathy Cano-Murillo, Haydee Rodriguez-Pastor make the 7th annual list of groundbreakers


NEW YORK, Oct. 14 /PRNewswire-HISPANIC PR WIRE/ — CATALINA magazine and the National Association of Latina Leaders (NALL) today announced the 7th Annual “Groundbreaking Latina” Award recipients.

Throughout the year, CATALINA receives reader nominations and suggestions for tthe “Groundbreaking Latina” awards through an online entry form on The NALL board chooses the final winners based on their groundbreaking work in their field, industry, company, or community.

“I truly feel lucky to be able to recognize such a diverse group of Latina leaders, from coast to coast, each year,” said Cathy Areu, publisher of CATALINA. “I’m very grateful to our sponsors for their support, and to our readers who take the time to nominate these wonderful groundbreakers.”

The Groundbreaking Latinas awards are sponsored by Deloitte, Southwest Airlines, and Eden Foods. Winners will receive gifts, including Southwest Airline tickets. The winners will also benefit from inclusion in CATALINA magazine and on

The winner of the Deloitte Groundbreaking Latina in Leadership award is Haydee Rodriguez-Pastor. In 1991, Haydee Rodriguez-Pastor, a Peruvian philanthropist, founded VIDA USA, a non-profit organization that sends life-saving medicines and medical supplies from Northern California to Latin America. Working with local government and hospitals, VIDA USA ships beds, wheelchairs, and other supplies in full containers each month to Peru, Bolivia, Ecuador and other countries in need.

Haydee founded VIDA USA in response to a severe cholera breakout in Southern Peru in 1991. Working with neighbors and Peruvians living in the Bay Area, they accomplished the first container, filled with medicine, blankets, baby formula, and hospital beds in a matter of days. Today, VIDA is responsible for over $300 million shipments of medical aid to Latin America.

“Deloitte is a proud sponsor of the Deloitte Groundbreaking Latina Leader of the Year Award,” says Allen Thomas, Chief Diversity Officer, Deloitte. “We congratulate Haydee Rodriguez-Pastor for her work in the Latina community and beyond. She is an inspiration to her fellow Latinas and all of us who believe in taking a stand and making a difference in the world we live in.”

Southwest Airlines Groundbreaking Latina Entrepreneur: Kathy Cano-Murillo

The Southwest Groundbreaking Latina Entrepreneur of the Year is Kathy Cano-Murillo, of Phoenix, Arizona, the creator and founder of Crafty Chica, a company and brand which has brought Mexican crafts to the mainstream through a variety of outlets. In 2008, Kathy launched the Crafty Chica art supply product line, sold in retail stores throughout the country. Her seventh book, Crafty Chica’s Guide to Sewing, comes out in February 2009. Kathy also writes a nationally syndicated craft column for Gannett newspapers, and also hosts a Web series on

“Southwest Airlines is proud to sponsor Catalina’s Latina Entrepreneur Award. We congratulate Kathy Cano-Murillo for winning the Southwest Groundbreaking Latina Entrepreneur award and we salute her Warrior Spirit,” says Laura Lopez, senior specialist multicultural promotions.

Other award winners include:

Groundbreaking Latina in Politics: Esperanza Andrade

The CATALINA Groundbreaking Latina in Politics is Esperanza Andrade of San Antonio, Texas, who became the 107th Texas Secretary of State this year. Appointed by Texas Governor, Rick Perry, Andrade is the first Hispanic woman to be appointed as the Texas Secretary of State.

Groundbreaking Latina in the Arts: Andrea Arroyo

The CATALINA Groundbreaking Latina in the Arts is Andrea Arroyo, of New York City, New York. Andrea is the first Mexican female artist whose art has graced the covers of The New Yorker and The Village Voice. She has also created public art for the City of New York, and was selected as the official artist for the 7th Annual Latin GRAMMY Awards. Her artwork has been featured at the Library of Congress, the Smithsonian Institution, and the National Museum of Mexican Art.

Groundbreaking Latina in Entertainment: America Ferrera

Last, but certainly not least: the CATALINA Groundbreaking Latina in Entertainment is Actress America Ferrera, who stars on the hit show Ugly Betty. In addition to winning Emmy and Golden Globe awards for portraying the unique Latina character on a mainstream television series, America has spent 2008 giving back to the less fortunate. She recently became a Save the Children’s newest “Artist Ambassador.” In this role with the global humanitarian organization, America helps spread the word on the importance of educating children in “marginalized communities in developing countries and the United States.”

Nominations for the 2009 Groundbreaking Latinas will be accepted starting February 2009, online at

About CATALINA magazine:

CATALINA, created “for the mind, body, and soul of today’s Latina,” is the official publication of the National Association of Latina Leaders, a non-profit advocacy group promoting Latina equality in the private and public sector. Since 2001, CATALINA has connected with millions of Latinas online, in print, and through national events. For more information, visit .


CATALINA Magazine Names 2008 ‘Groundbreaking Latina’ Award Winners