New York, NY–(HISPANIC PR WIRE)–April 5, 2006–Sensación Marketing Creatives, the publishers of Fútbol Mundial and Béisbol Mundial, announce the launch of their newest publication, Fútbol Mundial USA, an English language title targeting soccer fans in America.
Fútbol Mundial, which launched in 2002, is the #1 Spanish language magazine in two categories, male and sports in the US Hispanic market, delivering an audited circulation of over 1 Million copies monthly.
On the heels of the success of Fútbol Mundial, Sensación Marketing Creatives is now embarking on an unprecedented venture, taking its organic Spanish language title and launching the English version for general market consumption.
“What we are doing here has never been done before in the US print space”, says Publisher and Founder Félix Sención. “We’re taking a national Spanish language magazine and crossing it over to the general market. The decision to do so is completely market driven and research based. English speaking soccer fans and English dominant Hispanics are starved for Soccer coverage from different perspectives, especially the Latino perspective.”
Fútbol Mundial USA will kick off its Premiere Edition in June with a Special World Cup Preview Issue, and then follow-up with extensive coverage of the greatest sporting tournament in the world.
USA Today’s Sports Weekly, the #1 selling sports magazine on newsstands, will carry Fútbol Mundial USA on an exclusive basis starting with the 2006 World Cup.
Sports Weekly reaches 2,626,000* sports fans, and research has shown that a considerable number of them are fans of the most popular sport on earth, soccer.
“Soccer fans are the most passionate and loyal of all sports fans,” Sención explained. “And we will deliver a truly organic product that they will embrace and continue to grow with”.
FÚTBOL MUNDIAL USA/SPORTS WEEKLY FACTS:
June 2006, World Cup Preview
*Fall 2005 MRI
Félix Sención(212) 213-1400
About Sensación Marketing Creatives LLC
Sensación Marketing Creatives LLC is a sports and entertainment marketing company headquartered in New York City. The Company focuses on identifying, developing and delivering the next wave of multimedia sports and entertainment products for the US Hispanic market. Sensación publishes Fútbol Mundial and Béisbol Mundial magazines. Fútbol Mundial is the number one Spanish-language sports magazine in the US, with 1,000,000 audited circulation in the top 10 US Hispanic markets.
About USA Today’s Sports Weekly
Sports Weekly is the #1 selling sports magazine on the newsstand and the #12 of ANY magazine in the country. 60% of its circulation comes from the newsstand and is available at over 50,000 newsstands across the country.