Latam Advertising and Media Summit: Are You Ready for Next Week?

Latam Advertising and Media Summit: Are You Ready for Next Week?


MIAMI, May 25, 2011 /PRNewswire-HISPANIC PR WIRE/ — Are you ready for next week’s 2011 Latin American Advertising and Media Summit? Organized by Portada in Miami’s JW Marriot Marquis on June 1st and 2nd . The main theme of the Summit is “Latin America: Taking its central place on the World Stage.”

Just added Speakers!

— Luis Guardia, Marketing Manager, Central America Ecuador, Caribbean & Venezuela, Samsung Electronics

— Franklin Vargas, VP Sales & Marketing Latin America, Canyon Tech

— Paul Westhorpe, Director of Digital Sales, Grupo Prisa

Star Speakers Include:

— Belen Amatriain, Global Marketing Director, Telefonica

— David Anon, Senior Director of Marketing–Latin America, Research in Motion

— Adriana Mendizabal, Global Marketing Executive, Visa

— Shanna Parra, Regional Marketing Manager, PepsiCo International

— Alan Sokol, Partner, Intermedia Partners

— Beth Uyenco, Global Research Director, Microsoft Advertising

Register here!

8 Key Reasons to Attend the Summit

1) The Brazilian Opportunity – Most Fortune 500 companies are making Brazil a key market for their growth strategies. Learn from top marketers and researchers about the opportunities and risks in marketing to the emerging Brazilian middle class.

2) New Research Findings on Latin American Internet User Behavior – The implications for media planning and Buying. Group M and Microsoft Advertising will provide fresh data and new insights on online behavior.

3) Pay-TV can it grow more? – A behind the scenes look at a panregional media buy. Insiders tell us about the challenges they face in buying pay-TV .

4) Approaches to Panregional Marketing – Latin American Marketing lies between the poles of the centralized, multilocal and local models: What approach should marketers choose depending on which factors? The how’s and why’s.

5) Telefonica’s Latam Marketing Plans – Telefonica is a top 3 Advertiser in Latin America. Hear from Belen Amatriain, Global Marketing Director at Telefonica which products the Spanish telecommunications behemoth is going to be pushing over the next few years. How will the marketing, media planning and buying process be structured.

6) Country Focus – Mexico – Top-notch panelists will analyze how political and economic risks are impacting marketing plans. In addition, changes in the Mexican media markets and the interconnection between the Mexican and U.S. Hispanic markets will be explored.

7) Marketing Tablets, Smartphones and more… – How Nokia, Research in Motion and Samsung are marketing to the emerging Latin American middle class.

8) Financing Ventures Targeting Global Latin Audiences – Do companies targeting global Latin audiences sit in front of opportunities that were not available before? What do ventures targeting Latin Audiences need to have to be attractive candidates for funding (VC/Private Equity)?


To register to the Summit, please call 1-800-397-5322 or

register online at


Sponsor of Latin American Advertising and Media Awards

— Microsoft Advertising, (

Platinum Sponsor

— Prisa Digital

Leader Sponsors Plus

— Prisa Radio (

DirecTV Latin America (

Leader Sponsors

— Alcance Media Group (

— Ole Networks

— US Media Consulting (

Distinguished Sponsors

— Multimedia Inc (

— ESPN International (

— Havas Digital (

— The Latin Recording Academy (

— Televisa Publishing + Digital (

Sponsor of Recreational Evening

— Google (

Refreshment Sponsor on June 1st

— MediaMind (

Attendee Bag Sponsor

— Latcom ( )

SOURCE Portada

Latam Advertising and Media Summit: Are You Ready for Next Week?