OAK BROOK, IL–(HISPANIC PR WIRE)–December 3, 2003–McDonald’s LoMcXimo de la Música wrapped up its national concert tour at the Universal Amphitheatre in Los Angeles on Nov. 23rd after three sold-out shows in Houston, Miami and New York that raised more than $170,000 for Hispanic scholarships.
McDonald’s(R) presented LoMcXimo de la Música to sold out crowds in four top Hispanic markets, featuring some of today’s best known names in the rock en español genre, including 2003 Latin Grammy and multiple MTV Video Music Awards Latin America winner Molotov, El Gran Silencio, Maldita Vecindad and Latin Grammy nominees Rabanes.
“LoMcXimo de la Música will benefit the Latino community in the U.S. by offering scholarships to Hispanic students. With our music, we will be helping achieve that goal,” said Emilio Regueira, lead singer for Rabanes.
Proceeds from McDonald’s LoMcXimo de la Música concerts directly benefit the McDonald’s RMHC/HACER Scholarship Program, the largest high school-to-college Hispanic scholarship program in the nation. Throughout its 17-year history RMHC/HACER, has awarded more than $12 million in scholarships to more than 11,000 Hispanic high school seniors in the U.S.
“McDonald’s brought together two passions of the Hispanic community, music and education, in a unique showcase. This unprecedented fundraiser on behalf of RMHC/HACER ensures that many local Hispanic high school seniors will have the opportunity to apply for the financial assistance they need to further their education,” said Max Gallegos, McDonald’s director of national, McDonald’s USA.
McDonald’s history with Latin music dates back to the early 90’s and has been a key ingredient in the company’ success in reaching Hispanic families. Some of sponsorships in the field include: Noche de Carnaval in Miami, 1999 Enrique Iglesias national tour, Lo McXimo de la Música Latina in 2000 and many others.
The SIEMPRE LoMcXimo del Espíritu Latino – The Best of the Latino Spirit – is McDonald’s year-long celebration of Latino pride, passions, heritage and achievement. Additional information can be found at McDonald’s bilingual, bicultural online experience at http://www.lomcximo.com.
The RMHC/HACER Scholarship Program is a program of Ronald McDonald House Charities Global and its U.S. Local Chapters. Since the program began in 1985, over 11,000 Hispanic students have received nearly $12 million dollars in scholarships to support their education. In the 2002-2003 academic year alone, RMHC/HACER will award more than $1.5 million to support the education aspirations of students in more than 40 markets in the United States and Puerto Rico. For more information about RMHC/HACER, please visit http://www.rmhc.org or http://www.lomcximo.com.
McDonald’s is the world’s leading global foodservice retailer with more than 30,000 restaurants serving nearly 46 million people in more than 100 countries each day. Approximately 80 percent of McDonald’s restaurants worldwide are owned and operated by independent, local businessmen and women.
© 2003 McDonald’s Corp.
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