ALLIED HOME MORTGAGE CAPITAL CORPORATION KALAMAZOO BRANCH LAUNCHES ENGLISH/SPANISH LANGUAGE WEB SITE

ALLIED HOME MORTGAGE CAPITAL CORPORATION KALAMAZOO BRANCH LAUNCHES ENGLISH/SPANISH LANGUAGE WEB SITE



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KALAMAZOO, Mich.–(HISPANIC PR WIRE – BUSINESS WIRE)–May 5, 2003–Allied Home Mortgage Capital Corporation (AHMCC) office #1745 announces the launch of its bilingual English/Spanish Web site, http://www.refinancecenters.com, designed to serve a greater portion of Kalamazoo’s diverse community.

The Web site is equipped with online tools and calculators for those seeking mortgage funding, including Allied’s successful Approval Express platform that gives consumers the ability to receive immediate loan approvals. Users can switch between English and Spanish text with the click of a button on the page where a word-for-word translation is processed in milliseconds.

“We believe the Spanish-speaking community is one of the most underserved markets in the mortgage industry,” Branch Manager Richard Stewart said. “We hope our bilingual Web capabilities will help change that.”

According to a 2001 study by Cheskin Research, between 1998 and 2000, the growth rate in Hispanic household computer penetration has been 80%, compared to 20% in the general market. At the end of 2000, 47% of Hispanic households reported having a computer in the home.

In addition to the Web site, and by special arrangement with leading credit agencies, Stewart’s office can provide Spanish-speaking consumers with a bilingual credit report. The branch also has local partnerships to assist with verbal translation services, meetings and dialogues with members of the Spanish-speaking community.

The AHMCC office is the only one in the city and one of 55 in the state. Richard Stewart is the branch manager. They are located at 606 Portage Street, Kalamazoo, MI 49007 and can be reached at 269/345-7000 or ifixbadcredt@aol.com.

About Allied:

Founded in 1991, AHMCC is the largest privately held mortgage banker/broker in the U.S., with more than 700 offices in 49 states, Guam and the Virgin Islands. It offers a wide variety of mortgage products and services from over 800 lenders.

Allied is a preferred lender on Military.com (the largest military Web site on the Internet) and the exclusive mortgage lender for Carleton Sheets. Last year the company funded over $12 billion dollars in loans, including more than $1 billion in the month of October, and was named the #1 mortgage brokerage firm by Broker magazine.

For more information about the company, visit Allied’s Web sites at http://www.branchasap.com, http://www.mortgageasap.com and its new English/Spanish language site, http://www.refinancecenters.com.

–30–JV/ho*

CONTACT:

Allied Home Mortgage Capital Corporation

Richard Stewart, 269/345-7000

or

Jason Bellini, 281/591-2000 x 113

ALLIED HOME MORTGAGE CAPITAL CORPORATION KALAMAZOO BRANCH LAUNCHES ENGLISH/SPANISH LANGUAGE WEB SITE