Public Relations Society of America Las Vegas Chapter Hosts Seminar ‘Opening the...

Public Relations Society of America Las Vegas Chapter Hosts Seminar ‘Opening the Doors to Effective Multicultural Communication’



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LAS VEGAS, Sept. 22 /PRNewswire-HISPANIC PR WIRE/ — Multicultural outreach, as many communications professionals will tell you, is more than simple translation and targeted placement. With 311 languages (including 162 indigenous and 149 immigrant languages), the United States is the fifth most linguistically diverse country in the world, according to the National Virtual Translation Center. And, if you Google “multicultural communications,” you’ll get more than 5.6 million results.

This half-day seminar will teach community professionals how to navigate strategic planning, implementation and research while building meaningful relationships across cultures. Presented by the Public Relations Society of America Las Vegas chapter in conjunction with PR Newswire, the seminar is Friday, Oct. 10 from 8 a.m. to 1:30 p.m. at the Springs Preserve, 333 S. Valley View Boulevard.

The seminar includes a presentation titled “From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2008,” by MultiVu Latino Director Manny Santos followed by a workshop on “Tackling Multicultural Communications and Outreach,” conducted by Language Sources President Maria Marinch. A luncheon with a panel presentation on “Secrets for Effectively Linking with Diverse Audiences” will conclude the seminar.

To attend the presentation, workshop and luncheon is $80 for PRSA-Las Vegas members or $90 for non-members. To attend the panel lunch only is $35 for PRSA-Las Vegas members or $40 for non-members. To register for this event, go to www.prsalasvegas.com.

Language Sources and the PRSA Western District are sponsoring this event for communication professionals in the Las Vegas valley.

About the Public Relations Society of America (PRSA)

The Public Relations Society of America (www.prsa.org), based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 31,000 professional and student members. PRSA is organized into 109 Chapters nationwide, 19 Professional Interest Sections, along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.

Las Vegas is home to a vibrant, active chapter of the Public Relations Society of America with more than 130 public relations practitioners. Members of the chapter work in corporations, agencies, associations, service organizations, government, and universities, reflecting the business and professional community of Southern Nevada. Many members are in senior management positions, while others are beginning their careers in public relations.

The chapter sponsors monthly luncheon seminars, frequent mixers, various professional development seminars throughout the year, and an annual awards program called the Pinnacle Awards.

Public Relations Society of America Las Vegas Chapter Hosts Seminar ‘Opening the Doors to Effective Multicultural Communication’