CHICAGO, April 2, 2014 /PRNewswire-HISPANIC PR WIRE/ — Modelo Especial continues to embrace its Mexican authenticity, with the national expansion of Modelo Especial Chelada.
Photo – http://photos.prnewswire.com/prnh/20140402/NY96867
The specially-brewed “cerveza preparada” serves up an authentic blend of Modelo Especial with the refreshing flavors of tomato, salt and lime in a ready-to-enjoy 24 oz. can. The recipe was carefully crafted to deliver a true Mexican Chelada taste with the convenience consumers are seeking.
“Quality, authenticity and well-balanced flavor are equities of the Modelo Especial brand, and those characteristics are reflected in this new Chelada recipe,” said Jim Sabia, chief marketing officer for Constellation Brands Beer Division, exclusive U.S. brewer, importer, marketer and supplier of Modelo Especial Chelada. “The Modelo Especial Chelada is a delicious, ready-to-drink cerveza preparada that meets our consumers’ thirst for an invigorating, authentic Chelada.”
The ready-to-serve can is perfect for a variety of occasions, from kick-starting the evening after a hard day’s work to backyard barbeques or simply relaxing with friends at home. As the only Chelada made “Especial,” Modelo Especial Chelada inspires new drinking occasions for consumers seeking quality and authenticity from a trusted Mexican import brand.
The Modelo Especial Chelada is now available at retail locations nationwide following a successful initial launch in California, Nevada, Arizona, New Mexico, Texas, and Chicago in the fall of 2013.
To learn more about Modelo Especial Chelada visit http://www.facebook.com/ModeloEspecialUSA.
*not including CO, WV, VT and ME
About Constellation Brands Beer Division
Constellation Brands Beer Division is the exclusive brewer, marketer and supplier of a growing portfolio of high-end, iconic, imported beer brands for the U.S. market. The portfolio includes Corona Extra (the #1 imported beer in the U.S. and #5 beer overall), Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria beer brands. The Beer Division also imports the Tsingtao beer brand in the U.S. For more information, visit http://www.cbrands.com.
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SOURCE Constellation Brands Beer Division