WASHINGTON, May 22, 2012 /PRNewswire-HISPANIC PR WIRE/ — Univision, the largest Spanish-language media company in the U.S. has announced a joint venture with ABC News. The news comes on the heels of a successful March sweeps with Univision owned KMEX-TV Los Angeles recognized as the #1 station in the country, regardless of language. The ABC-Univision venture will provide English-language network programming tailored to Hispanic viewers.
“The USHCC congratulates Univision on its joint-venture with ABC News,” says USHCC President and CEO, Javier Palomarez. “As the premier Spanish-language media provider, this historic partnership will elevate the Univision brand even further.”
The joint-venture between the two companies will begin to generate online content as early as this summer and television next year. The programming will deliver English-language news with a focus on Hispanic issues to serve English-dominant and bilingual Hispanics.
“We are honored to be recognized as a top provider of news and entertainment media to Hispanic America,” says Univision Networks President, Cesar Conde. “We are committed to our mission of informing, entertaining and empowering our community and this landmark agreement with ABC News speaks to this commitment as well as to our vision of connecting all audiences to issues and topics of importance to Hispanics,” says Conde.
“This venture will offer an unprecedented opportunity to connect with Hispanic consumers and businesses,” says Palomarez. “We trust that corporate America takes note of Univision’s success, and urge our nation’s leading advertisers to continue their focus on the incredibly powerful Hispanic consumer, who currently represents over $1 Trillion in purchasing power across the United States.”
About the United States Hispanic Chamber of Commerce
Founded in 1979, the USHCC actively promotes the economic growth and development of Hispanic entrepreneurs and represents the interests of nearly 3 million Hispanic-owned businesses in the United States that combined generate in excess of $465 billion annually. It also serves as the umbrella organization for more than 200 local Hispanic chambers and business associations in the United States and Puerto Rico. For more information, visit http://www.ushcc.com.
SOURCE United States Hispanic Chamber of Commerce