Miami, FL–(HISPANIC PR WIRE)–July 3, 2007–Spanish Broadcasting System (NASDAQ: SBSA) announced today that its Music and Entertainment network, Lamusica.com has partnered with LatinosConnected.com, an online community for Latinos in the U.S, to co-host a new interactive online contest for the “Hottest Latino and Latina” of the summer.
To participate, contestants submit their photos and profiles to LatinosConnected.com. Visitors to the sites can then browse the profiles and select their favorites to become the “Hottest Latino and Latina” of the summer. The winners will receive cash prizes and exclusive CDs with the most popular summer songs. As a member of the secure online community, contestants will be able to use all LatinosConnected social networking tools to upload photos and information about themselves, while inviting their friends to join them.
In addition to celebrating Latin beauty and giving members the opportunity to decide first hand who they think is the hottest of the summer, the heat gets turned up even further when members will also have the chance to meet other people who share their interests.
“We are very thrilled to partner with LaMusica.com to stage this great contest and heat things up for our members,” said Veronica Alvarez, founder of LatinosConnected. “By participating throughout the duration of the contest, members will have the opportunity to engage with one another and choose who they believe are the Hottest Latino and Latina.”
This exclusive contest will be heavily promoted online and on-air across Spanish Broadcasting System’s radio stations in Los Angeles, San Francisco, Chicago, New York and Miami.
LatinosConnected.com is an online social networking community for second and third generation Latinos who are bilingual or prefer to interact with one another in English. It offers a combination of social networking tools including blogs, community forums, contests, chat, video sharing capabilities, e-commerce functionality for posting jobs, personals and listings, and on- and off-line events throughout the country, thereby filling a void among Latino-centric Spanish-language communities. In addition, it also provides a general market social networking site that is the first of its kind to address the burgeoning bilingual Latino market in the United States. For more information, please visit http://www.LatinosConnected.com.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and operates 20 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish–language radio station in America, WSKQ-FM in New York City, as well as 4 of the Top 7 rated radio stations airing the Tropical, Regional Mexican, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation serving the South Florida market, and produces live concerts and events throughout the U.S. and Puerto Rico. In addition, the Company operates http://www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at http://www.spanishbroadcasting.com.