The Rainbow Purchasing Program launches in Atlanta during Hispanic Heritage Month

The Rainbow Purchasing Program launches in Atlanta during Hispanic Heritage Month


ATLANTA, Oct. 5 /PRNewswire-HISPANIC PR WIRE/ — As part of the celebration of Hispanic Heritage Month in Atlanta, El Club de Comerciantes and The Black Latino Council will introduce The Rainbow Purchasing Program during the National Association of Convenient Stores (NACS) Show . This initiative has two simple goals: to increase sales and to save money for Hispanic and African American owned businesses.

The program seeks to promote an increase in the number of professional buyers and consumers that purchase with minority-owned businesses. It also encourages minority- owned businesses to join forces. Hugo Hernandez, founder of El Club de Comerciantes, says: “We believe that Hispanic and African American establishments will grow faster if we join efforts and make business together. We have a very clear understanding that in order to stay afloat, we need to increase the buying power of our businesses. We also recognize that increased buying power could ultimately lead to increased political power, and can have the added benefit of being a step towards strengthening our communities.”

As members of El Club de Comerciantes and the Black Latino Council, members of he Rainbow Purchasing Program will have access to pre-negotiated contracts from El Club de Comerciantes list of premiere vendors. Mr. Hernandez adds: “We believe that the Rainbow Buying Program will create volume purchasing power for Hispanic and African American businesses. Regardless of the size of the organization or the amount of services procured, our members will receive the same volume discounts as those enjoyed by some of the largest companies in the US and Latin America.”

Growing partnerships

Mr. Hernandez notes that: “In the past, Hispanics and African Americans have not developed a strong relationship when it comes to business exchange or joint ventures. Through the Black Latino Council we have been working to nurture relationships between our groups. We see great potential to benefit our businesses and our communities.”

El Club de Comerciantes and The Black Latino Council have also publically expressed their commitment to embrace partnerships with corporations that are not minority owned. The only requirement is to establish a clear commitment to invest a portion of their profits back into the communities where they operate.

Lance Robertson, Executive Director of The Black Latino Council comments that: “We are not looking for a pay-to-play PR program like most traditional public relation programs that offer a picture and paid infomercials on the community newspaper. Instead, the Rainbow Purchasing Program is about making sure that our partners have high profits in ethnic markets, as long as they clearly invest in their independent retailers and consumer base.”

As October of 2010, the Rainbow Purchasing Program already has several commitments with trusted organizations offering benefits and preferential discounts to minority businesses on services such as credit card processing, life insurance, finance planning, and cost effective promotions on websites and events.

Max Arrechea, the partnership director of the Rainbow Purchasing Program comments that: “We see great potential to create more partnerships. We want to explore alliances with reliable organizations that can bring value and discounted services to our members. We are looking for suppliers that offer utilities, internet access, IT solutions, payroll processing and marketing. We think that the NACS show will be the perfect venue for attracting such partners. Our goal is to see more minority businesses profiting and doing business with each other.”

The Rainbow Purchasing Programs official kick off will be October 7th, 2010 at Don Juan Mexican Cantina in the CNN center.

Date: October 7th

Time: 6 PM

Location: Don Juan Mexican Cantina at the CNN Center.

Address: 190 Marietta St NW, in Downtown Atlanta

Please RSVP at:

Get involved

To register to become a member of the Rainbow Purchasing Program, or to be considered as a preferred partner, please send an email to:

To keep track of the sales and promotions for this program, El Club de Comerciantes and The Black Latino Council are actively looking for technology partners. Technology suppliers at the NACS show are encouraged to contact representatives from El Club de Comerciantes or the Black Latino Council.

About El Club de Comerciantes

El Club de Comerciantes is a business organization that provides assistance to Hispanic retailers and promotes partnerships in the US and Latin America. El Club de Comerciantes has been connecting suppliers with Hispanic small businesses in the US and Latin America for the last 5 years. El Club de Comerciantes online publication has been recognized as the top information resource for Hispanic business owners.

El Club de Comerciantes is offering a 30 day membership trial

About The Black Latino Council

The Black Latino Council promotes cross-cultural small business development in the African-American and Hispanic/Latino communities through a series of dynamic signature events that provide minority and women-owned businesses with unique B2B access designed to stimulate commerce and job creation in our community for our members and affiliates. Contact the Black Latino Council, and enjoy the unique perks of membership in our organization today. On the web at

About becoming a Preferred Partner

To register to be considered as a preferred partner, please send an email to:

Our founding members and preferred partners included US and International companies including The World Trade Center of Atlanta, Baspac, Latinos in Information Technology Association, Softee Supreme, Robertson Media Group, Portal Gourmet, Life Foundation Llc, Mosaicos y Pisos, 6 Degree NetworkerClub, RBS Worldpay, Baspac and Gustech


Hugo Hernandez

Fundador de El Club de Comerciantes

Telefono: 678 372 9057


SOURCE El Club de Comerciantes

The Rainbow Purchasing Program launches in Atlanta during Hispanic Heritage Month