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NEW YORK–(HISPANIC PR WIRE – BUSINESS WIRE)–April 8, 2003–The heroic (Tough) Team rescue workers have arrived in their (tough) vehicles equipped with all the (tough) things boys love: police cars, fire engines, wailing sirens, helicopters, trucks and tractors. Tough Stuff, an action series aimed at boys ages 2 and up, is a rough and tumble ride with the heroes of Tough Town. The three chunky board book formats and rubber tire strips on the covers deliver the “stuff” kids want. Tough Stuff, that is. (Hyperion Books for Children, April 2003 $5.99-$12.99)
Fire, Fire Emergency! and Police Chase! Emergency, with “sound the alarm” sirens Tough Truck Rescue and Helicopter Rescue, with lift-the flap control panels, and Tractor Power and Digger Power, two easy-to-hold wheel shaped books make up the series. Exciting and easy to follow adventures coupled with colorful artwork will help engage young readers.
Each title is also available in Spanish for Spanish-speaking and bilingual households to enjoy including Fuego! Fuego! Emergencia, Policia en Acciun! Emergencia, Super Camiun al Rescate, Helicuptero Rescate, Tractor Superfuerte and Excavadora Superfuerte. All Tough Stuff titles will be available April 2003.
Hyperion Books for Children is an imprint of Disney Publishing Worldwide. Disney Publishing Worldwide publishes books and magazines in 55 languages in 74 countries, reaching more than 100 million readers each month.
Interactive Preschool Series
EASY-TO-HOLD WHEEL SHAPED BOOKS ($5.99)
Farmer Finn’s tractor can handle any job in tough town, during any season. He can plow snow, harvest fields and pull a stranded car from a ditch. ($5.99)
Also available in Spanish Tractor Superfuerte
With a powerful drill, hi-force laser beams and aqua-wheel functions, Doug’s Digger is the strongest construction machine on the building site.
Also available in Spanish Excavadora Superfuerte
LIFT-THE FLAP CONTROL PANELS ($8.99)
Tough Truck Rescue
Tony and his amazing Tough Truck rescue a delivery vehicle that is stranded in the middle of a raging river! He uses his digital mapping system, water wheels and headlight laser welders to save the day. Young readers help him along with the lift-the flap control panel.
Also available in Spanish Super Camiun al Rescate
When a lighthouse light goes out in a rough storm, Charlie and his tough helicopter fly by to help save the ships at sea. He uses his super equipment: powerful laser headlights, super turbo boost, a digital mapping system and electrical rescue winch. Young readers help him along with the lift-the-flap control panel.
Also available in Spanish Helicuptero Rescate
SOUND THE ALARM! PRESS THE SIREN ($12.99)
Fire, Fire! Emergency
There’s a fire spreading at the airport! Fire Chief Jose saves the day with the special equipment on the Tough fire engine. Young readers press the siren when prompted.
Also Available in Spanish Fuego! Fuego! Emergencia
Police Chase! Emergency
The Tough Town soccer trophy has been stolen! No thief can escape Police Chief Dorothy and her Tough Police Car. Young readers press the siren when prompted.
Also available in Spanish Policia en Acciun! Emergencia
Available April 2003
Note: A photo is available at URL: http://www.businesswire.com/cgi-bin/photo.cgi?pw.040403/bb1
Disney Publishing Worldwide
Dana Torres, 212/727-4877