SBS NY’s Mega 97.9 FM and 93.1 FM Announced #1 and #3...

SBS NY’s Mega 97.9 FM and 93.1 FM Announced #1 and #3 in the United States Among Hispanic Format Radio Stations Based on Ad Age’s Most Recently Published ‘Hispanic Facts’



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MIAMI, Aug. 17, 2011 /PRNewswire-HISPANIC PR WIRE/ — Spanish Broadcasting System, Inc. (“SBS” or the “Company”; NASDAQ: SBSA) today announced that it was recognized by Advertising Age in the Hispanic Fact Pack 2011 with two of its stations ranked in the Top 10 Spanish-Formatted Radio Stations in the U.S. for an outstanding number of Hispanic average listeners. WSKQ-FM “La Mega 97.9FM” in New York ranked # 1 with the highest amount of average listeners per quarter – hour with 55,900 listeners, as well as 4 hours and 15 minutes weekly time spent listening. WPAT-FM “93.1FM” ranked # 3 with 40,200 average listeners, and 4 hours weekly time spent listening.

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SBS continued to sustain its leadership position as the nation’s premier Hispanic radio broadcaster with the # 1 and # 2 most listened to radio stations in New York, the top-rated morning show on Hispanic Radio, and # 1 rankings in the Top 10 Spanish-Formatted Radio Stations in the U.S.

In the nation’s largest market, SBS flagship station WSKQ-FM (“Mega 97.9FM”) continues its reign atop all Spanish-language radio, attracting more listeners than any other Spanish radio station in the U.S. with its mix of salsa, reggaeton, & merengue. WSKQ-FM (“Mega 97.9FM”) also features the undisputed #1 mid day show in New York City, with Alex Sensation, delivering # 1 ranking.

Sister station WPAT-FM (“93.1FM”) is now the most listened to Spanish Adult Contemporary radio station in America.

“It’s an honor to be recognized by AD Age’s Hispanic Fact Pack 2011 for our contributions to Spanish-language radio and our success in building top-ranked formats that attract the growing Hispanic community,” said Jackie Nosti Cambo, Vice President, General Manager, of Miami Radio Stations and Forensic Operations Manager for SBS radio division. “These ranks are a true testament to the exceptional teams we have in place across our radio group and on behalf of our entire organization; I want to take this time to congratulate everyone at WSKQ-FM (La Mega 97.9FM) and WPAT-FM (93.1FM).”

“Nuestro mayor anhelo se ha cumplido, porque ahora WSKQ-FM (La Mega 97.9FM) y WPAT-FM (93.1FM) se respetan. Y continuamos aplicando la formula cinco; sin competencia.” stated Polito Vega, Director of Programming, SBS New York.

Jesus Salas, Executive Vice-president of Programming for SBS, commented, “Our performance in the nation’s largest radio market is unprecedented. In New York, our stations have continued to appeal to a massive audience, helping WSKQ-FM (La Mega 97.9FM) and WPAT-FM (93.1FM) to maintain their position as the most popular Hispanic radio stations in the country. These remarkable accomplishments further illustrate the sheer scale of the Hispanic population, confirming Spanish Broadcasting’s leadership position in delivering this vital consumer audience within the nation’s largest media market and positioning the company for long-term revenue growth.”

SBS HISPANIC FACT PACK 2011 RANKINGS:

— The # 1 most-listened-to Hispanic Stations in America.

— The # 1 most-time spent listening to a radio station in the U.S.

— The # 1 Tropical station in America

— The # 3 Spanish Adult Contemporary station in America

The eighth-annual Hispanic Fact Pack includes data about marketers, 2010 ad spending, demographic trends and rankings of top TV, radio, newspaper, magazine, online media and social-networking sites. Other rankings include the 50 largest Hispanic marketers, the 50 largest Hispanic agencies and the 15 biggest Hispanic media agencies.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at http://www.spanishbroadcasting.com.

This press release contains certain forward-looking statements. These forward-looking statements, which are included in accordance with the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, may involve known and unknown risks, uncertainties and other factors that may cause the Company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this press release. Although the Company believes the expectations reflected in such forward-looking statements are based upon reasonable assumptions, it can give no assurance that actual results will not differ materially from these expectations, and the Company disclaims any duty to update any forward-looking statements made by the Company. From time to time, these risks, uncertainties and other factors are discussed in the Company’s filings with the Securities and Exchange Commission.

Media contact:

Spanish Broadcasting System:

Vladimir Gomez at 305-644-4800 or vgomez@mega.tv

SOURCE Spanish Broadcasting System, Inc.

SBS NY’s Mega 97.9 FM and 93.1 FM Announced #1 and #3 in the United States Among Hispanic Format Radio Stations Based on Ad Age’s Most Recently Published ‘Hispanic Facts’