New York, NY—(HISPANIC PR WIRE)–July 10, 2003–Latin Vox Communications today announced the launch of its holding group of Hispanic advertising and marketing communications agencies. LVC (www.lvcholdings.com) will provide clients a one-stop shop to communicate effectively with the nation’s 39 million Hispanics through a network of unified agencies providing advertising, consumer and corporate relations, public affairs, marketing research, direct marketing, promotions, and media planning and buying solutions.
“Companies looking to speak to Latinos, the nation’s largest minority group, are facing more competition, which requires a stronger focus on strategy and planning, as well as greater marketing sophistication and integration,” commented Roberto Ramos, President & CEO of LVC. “LVC brings its network of specialized agencies together to build a core team of strategists and best practice experts, as guided by our clients’ Hispanic opportunity. Our model is that of a business consultancy with full advertising and marketing communications capabilities, something quite revolutionary for our space.”
LVC is an evolution of Ruido Group (www.ruidogroup.com), the country’s first Latino youth advertising agency. Ruido Group has created integrated campaigns for leading clients including Coca Cola, The Office of National Drug Control Policies, The Partnership for a Drug-Free America, and MTV Networks among others. “We are excited about what this milestone means for Ruido Group, granting the company greater resources and client reach,” commented Phil Colon – Managing Director of the agency. Ruido Group will work in an integrated fashion with the other LVC agencies, and will leverage its multicultural youth resources such as http://www.masruido.com, a Latino youth consumer influencer and relationship tool.
Additional LVC specialized agencies include: C/I Hispana (http://www.cihispana.com), a full service public relations and public affairs agency; ID3 Publicidad (http://www.id3publicidad.com), an advertising agency targeting the mainstream and Spanish dominant Hispanic market, and Cognoscenti Publicidad, a full service advertising agency focusing on the growing Latino affluent market. According to a recent report issued by Merrill Lynch, the number of Hispanic households earning more than $100,000 a year grew 126% between 1991-2000, compared to 77% for the general American population.
“LVC agencies share a mission and philosophy that fosters innovative, culturally accurate creative anchored on a solid strategic foundation, resulting in an approach that is in tune with today’s Hispanic market,” commented Susan Jaramillo, Ruido Group’s creative director, and part of the LVC Creative Board that brings talent from all LVC agencies with the objective of fully integrated client campaigns.
About LVC : LVC Holdings (http://www.lvcholdings) is a 100% minority-owned integrated Hispanic marketing communications services group. We help clients communicate effectively with the U.S. Hispanic markets through an array of unified companies providing advertising, consumer and corporate relations, public affairs, marketing research, direct marketing, promotions, and media buying and planning solutions.
Roberto Ramos, President & CEO
212.633.0440, ext. 11
Natalia Popovsky, 212.633.0440, ext. 16