Latina Life(TM) Unveiled In 425 Sears Stores Across the Nation

Latina Life(TM) Unveiled In 425 Sears Stores Across the Nation



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Hoffman Estates, IL–(HISPANIC PR WIRE)–September 6, 2005–The end of summer means only one thing to fashion-forward women: shopping for fall clothes! And this season there are even more great options with the debut of a new women’s apparel line by Sears, Roebuck and Co. and Latina Media Ventures, the publisher of Latina magazine. So toss aside that bathing suit, and get ready for Latina Life(TM), a full line of apparel, footwear and handbags created with today’s Hispanic woman in mind.

Latina Life apparel, designed primarily by Jones Apparel Group under the fashion direction and counsel of Latina magazine, represents the sophisticated lifestyle needs of fashion-conscious and career-oriented women, and Sears’ deep commitment to the Hispanic consumer. It also reflects Latina’s position as the leading bilingual magazine for Hispanic women, dedicated to their unique lifestyle and fashion sense, which lends credibility to the new line. This month, Latina Life-branded merchandise debuts at 425 Sears stores, and an assortment of merchandise is available on http://www.sears.com. The brand will be extended to include costume jewelry and other accessories in Spring 2006.

Latina Life is one of the first women’s clothing lines launched by a major retailer and a leading Hispanic-focused media partner. Women visiting Sears this fall season will find a variety of wardrobe separates in extended sizes 2-20 and priced between $36 and $79. These separates represent an active lifestyle and a unique sense of self with a curve-conscious fit. Latina Life will be marketed nationwide through an integrated mix of Sears and Latina magazine cross marketing and public relations efforts, including in-store signage, direct mail, seasonal magazine inserts, newspaper inserts in English and Spanish-language publications, editorial features, fashion makeovers, and on http://www.sears.com and http://www.latina.com.

“This partnership combines a trusted, value-focused retailer with a magazine that has established itself as a leader by providing its readers with the latest news on Latina fashion and beauty,” said Gwen Manto, Sears executive vice president and general merchandise manager, Softlines. “We expect Latina Life apparel, footwear and handbags to appeal to a diverse population of fashionable women who are looking for fresh, beautifully-designed and well-fitted pieces that can take them affordably from work to weekend.”

“The creation of Latina Life is an important step toward extending Latina beyond its pages into a multidimensional brand, with apparel and accessories that truly celebrate accomplished Hispanic women who are succeeding in today’s world,” commented Fabio Freyre, CEO of Latina Media Ventures. “Joining forces with Sears, a company that, like Latina, enjoys tremendous brand equity in the Hispanic community, is a perfect fit. We look forward to working with the Sears team to develop collections that appeal to our Latina customers from season to season.”

Key Latina Life wardrobe separates include animal print faux fur jackets, embellished camis, shrug sets with velvet piping, sheer mesh tops, ruched paisley skirts, beaded and lace denim, and fitted pants with contoured yokes and piping. Footwear and handbags feature rich colors in luxe suede, metallic, faux fur, croc leather and animal print, along with studs, beading and rhinestone embellishments.

The Hispanic market is an important audience for retailers today given that it represents more than 13 percent of the U.S. population and incomes in the community have grown dramatically in recent years.

Note to Editors: Images of Latina Life apparel are available on http://www.searsmedia.com or by contacting analydia.ochoa@rlpublicrelations.com

About Latina Magazine

Latina magazine is the leading lifestyle publication for bilingual Hispanic women in the U.S. The magazine covers the best in Latin fashion, beauty and culture on a monthly basis, and also features celebrity profiles and interviews. Latina has been featured on the Adweek Hot List, honored as Best Magazine by Advertising Age and awarded a Silver Eddie for editorial excellence in the Women’s Consumer Lifestyle category. Latina also ranked seventh for circulation growth and 15th for advertising growth on Advertising Age’s 2004 list of the Top 300 Magazines. For more information, visit the Latina website at http://www.latina.com.

About Sears

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (Nasdaq: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 870 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through http://www.sears.com, http://www.landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands’ End — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with more than 14 million service calls made annually. For more information, visit the Sears, Roebuck website at http://www.sears.com or the Sears Holdings Corporation website at http://www.searsholdings.com.

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CONTACT:

RLPR

Ana Lydia Ochoa

310-226-8600

or

Sears

Lee Antonio

(847)286-5569

Latina Life(TM) Unveiled In 425 Sears Stores Across the Nation