LatinClips Introduces Public Relations Industry’s First National Spanish-language, Hispanic Broadcast TV Monitoring...

LatinClips Introduces Public Relations Industry’s First National Spanish-language, Hispanic Broadcast TV Monitoring Service

LatinClips Broadcast TV is Dedicated to Retrieving Clips from Spanish-language TV Programs and Newscasts


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Miami, FL–(HISPANIC PR WIRE)–March 30, 2004–Public relations monitoring service LatinClips officially announced that it has launched LatinClips’ Broadcast TV, the nation’s first dedicated TV monitoring service for Spanish-language programming.

The new LatinClips product is part of the company’s Diversity Solutions Services developed to assist PR practitioners and marketers focused on reaching niche audiences. LatinClips Broadcast TV features monitoring of national and local Spanish-language newscasts, TV shows and other by-request programs. Virtually all of the nation’s Top 20 Hispanic markets are covered.

The service is priced competitively with other TV monitoring services and includes all of the following:

— Searchable, online database archive of broadcast segments retroactive 90 days (varies by market)

— The nation’s most comprehensive and expert monitoring of Spanish-language TV

— Video clips in either digital or tape formats

— By-request taping of shows, newscasts and even commercials

— Quick turnaround

— Comprehensive broadcast tapes for mainstream TV media outlets nationwide

“We’re pleased to bring this comprehensive monitoring tool to the PR and advertising industries because this service has been on our clients’ wish list,” said LatinClips CEO Christine Clavijo-Kish. “As the service continues to evolve, we plan to augment the cities and Hispanic programs that we cover.”

The LatinClips Broadcast TV service has been available to industry professionals since mid December under a “beta test” phase. With feedback from clients, several service components were streamlined to deliver even stronger results. As part of its national reach, mainstream media monitoring also is now available- simplifying the process of hiring only one company for both U.S. Hispanic and mainstream TV monitoring.

LatinClips’ new company website, http://www.LatinClips.com, features an area that provides details regarding the broadcast service offerings and coverage area. Companies and organizations who would like to request a copy of the TV monitoring rates and services should visit the site or send an e-mail to broadcast@latinclips.com.

About LatinClips

Miami-based LatinClips is the industry’s most comprehensive ethnic media monitoring service. Its Diversity Solutions Services feature LatinClips Online, LatinClips Broadcast TV and a soon-to-be-unveiled print media-monitoring product. LatinClips Online tracks more than 5,000 media sources covering the following regions: U.S. Hispanic, mainstream and African American, plus Latin America and the Caribbean. LatinClips is a sister company of Hispanic news distribution leader Hispanic PR Wire and is 100 percent minority owned. LatinClips is a national partner of US Newswire and Black PR Wire. A live demo of the LatinClips’ Online service can be viewed at http://www.LatinClips.com. For more information please call 1.866.LAT.CLIP or (305) 971-8687.

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CONTACT:

Cristy Clavijo-Kish, (305) 867-0990

LatinClips Introduces Public Relations Industry’s First National Spanish-language, Hispanic Broadcast TV Monitoring Service