Latino SEO: Optimizing Content for the Hispanic Market Takes Center Stage at...

Latino SEO: Optimizing Content for the Hispanic Market Takes Center Stage at Hispanicize 2013

Manny Santos of PR Newswire to participate on a panel focusing on SEO strategies and tactics for the U.S. Latino market


NEW YORK, April 11, 2013 /PRNewswire-HISPANIC PR WIRE/ — Optimizing content for the U.S. Hispanic audience will be a key topic of conversation at this week’s Hispanicize 2013, the fourth annual Latino trends event, which will feature a panel titled “Latino SEO Roundtable: Search Strategies and Tactics for the U.S. Hispanic Market.”

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Manny Santos, Director of PR Newswire’s MultiVu Latino division, will participate in the discussion, which is scheduled for Thursday, April 11 at 12:30pm at Ocean Tower 2 Ballroom C, Eden Roc Renaissance Hotel, Miami Beach, FL. Hispanicize 2013 ( is taking place April 9-13.

“At PR Newswire, we believe that SEO today is less about on-page optimization, keyword selection and link structure, and more about serving the audiences marketers aim to reach,” Santos said. “In order to get rank in search engines, content needs to be useful to audiences. In other words, it should be high quality content. People need to read it, share it and take action.”

Santos added that “When it comes to U.S. Latino audiences, in addition to quality, the content should also be produced in a culturally relevant manner.” Click here to read press releases specifically targeted to U.S. Latino audiences, distributed through Hispanic PR Wire, a PR Newswire property.

Other panel members include Matt Wallaert, Behavioral Scientist, Bing-Microsoft; Sebastian Aroca, Managing Partner, Hispanic Market Advisors®; and Denisse Icaza, Founder/Editor of, The moderators is Bill Gato, President, Gato Advertising.

PR Newswire, a long-time sponsor of Hispanicize, invites Hispanicize 2013 attendees to stop by booth #8 to collect a Latin American flag sticker they can attach to their PRN “Share Your Historia” pin. PR Newswire also invites everyone to “Share Your Historia” via Twitter, hashtag: #shareyourhistoria, telling us why they retain a strong affinity to Hispanic culture.

About PR Newswire:

PR Newswire ( ) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About Hispanicize 2013

Now in its fourth year, Hispanicize 2013 (#Hispz13) is the iconic, largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation. Hispanicize 2013 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.

Hispanicize 2013, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013.

SOURCE PR Newswire Association, LLC

Latino SEO: Optimizing Content for the Hispanic Market Takes Center Stage at Hispanicize 2013