Latino Sports Marketing LLC(TM) Announces Rebranding Initiative Includes New Name, Logo and...

Latino Sports Marketing LLC(TM) Announces Rebranding Initiative Includes New Name, Logo and Redesigned Web site



SHARE THIS ARTICLE

San Diego, CA–(HISPANIC PR WIRE)–September 27, 2006–Latino Sports Marketing, LLCTM today announced a major rebranding initiative that includes the introduction of its new name, Latino Sports & Entertainment Marketing, LLC(TM) (LSE). LSE is a culturally-relevant, Latino sports and entertainment marketing, event management, experiential marketing and consulting firm that creates vital relationships between companies and Latinos via sports and entertainment. The rebranding initiative is designed to highlight the company’s expanding role in Latino entertainment marketing and represents the first major rebranding initiative in the company’s 11-year history.

“Incorporating entertainment into our name better represents the capacity of our business capabilities to effectively impact Latinos,” said Anthony Eros, president of LSE. “Latinos have consistently demonstrated loyalty toward sports, music, movies and more, and brands can effectively utilize these channels to target their Latino customer base. It is natural to utilize these strategically complementary cultural passions when designing and delivering programs for our clients.”

A key component to LSE’s rebranding initiative is the launch of a redesigned Web site (http://www.LSELLC.com) that reflects the company’s new corporate image. The Web site features a new look that provides information about LSE and its extensive experience in the Latino sports and entertainment marketing industry.

Established in 1995, Latino Sports & Entertainment Marketing, LLC(TM) (LSE) is a culturally-relevant, Latino sports and entertainment marketing, event management, experiential marketing and consulting firm that creates relationships between companies and Latinos via sports and entertainment. LSE’s range of expertise in sports and entertainment reaches target audiences from the recent arrival to the upwardly mobile and young adults with a wide range of interests. LSE’s unequaled knowledge of sports, entertainment, media, event execution and the Latino market help brands reach Latino consumer segments via face-to-face interaction. Headquartered in San Diego, LSE has worked with such notable brands as Heineken USA/Tecate, Nike, U.S. Army, PGA Tour and Fox Sports en Español amongst others. For more information, please contact Daniela Solorzano at (619) 255-1027 or visit http://www.LSELLC.com.

Latino Sports Marketing LLC(TM) Announces Rebranding Initiative Includes New Name, Logo and Redesigned Web site