– a Website for and about New Jersey Latinos – Debuts... – a Website for and about New Jersey Latinos – Debuts at Public Launch on Friday, October 5


Garfield, NJ–(HISPANIC PR WRIE)–October 4, 2007– – a website designed for and about New Jersey Latinos who number almost 1.5 million – will make its official debut on Friday, October 5th at a launch reception at the Newark Museum. will provide the latest news and issues, and feature blogs and columns from Latino leaders and experts in various fields such as health, education, business, and immigration. The nonpartisan site will also include a community forum to allow a discussion of the day’s hot topics, and will have other features designed to provide an educational and positive interactive experience.

“The Latino population in New Jersey – and the nation – is a growing force and both Latinos and non-Latinos are struggling to understand what this means in terms of our state, politics, economic picture and lives,” said Ivette Mendez, founder of “There’s a thirst for information about issues pertaining to Latinos but there is not a singular media source that provides a reliable and overall look at what’s going on in the Garden State. is designed to fill that informational gap.”

The new website responds to Latinos’ increased use of the internet. According to a recent study published by the Pew Hispanic Center, 56 % of the U.S. Latino population goes online. The report also notes that almost 80% of both English-dominant and bilingual Latinos use the internet.

Another recent study, “Conexion Cultural/Connected Culture”, describes online Hispanics in the U.S. as “media mavens” because they are consuming and adopting media and technology at a higher rate than the rest of the population.

The initial group of bloggers will include:

— U.S. Senator Bob Menendez, who served in the House of Representatives from 1992 until January 2006 when he was sworn in to the Senate.

— Dr. Gloria Bonilla-Santiago, Board of Governors Distinguished Service Professor of Urban Studies at Rutgers University and founder of the LEAP (Leadership, Education and Partnership) Academy University Charter School in Camden. She was recently named the recipient of the 2007 National Mujer Award from the National Hispana Leadership Institute.

— Ida L. Castro, Vice President for Sponsorship, Development and Government Relations at V-me, the first Spanish digital broadcast network launched by Thirteen/WNET. She served as Chair/CEO and General Counsel of the U.S. Equal Opportunity Commission under President Clinton, and as Commissioner of Personnel for New Jersey.

— Zulima Farber, attorney with Lowenstein Sandler and the first Hispanic woman to serve as a Cabinet officer in New Jersey.

— Pedro Khoury, a Jersey City native who is a Community and Economic Development volunteer for the U.S. Peace Corps in Ukraine where he lives and works in Pryluky, a community northeast of Ukraine’s capital. He is assigned to the City Council where he functions as a non-political project facilitator.

— Gil Medina, Executive Managing Director, Cushman & Wakefield, who served as the Secretary of Commerce for New Jersey.

— Cid Wilson, who began his Wall Street career as an unpaid intern in the mailroom of a brokerage firm and is now a Senior Financial Analyst and Director of Research for Kevin Dann & Partners LLC in New York City where he was ranked as the #1 financial analyst in his field in the country by Forbes. He served as the National President of the Dominican American National Roundtable in Washington, DC from 2003-07 and sits on the national board today. will also feature an events calendar, a section for press releases, and free classifieds. The site will also include a section for job postings, and paid advertisements. is run by a team with extensive experience in the private and public sectors. They include: Ivette Mendez, named this month by Hispanic Business Magazine as one of 100 most influential Hispanics, and a former Star-Ledger reporter who served as Communications Director for Governor Jon S. Corzine; Carlos Aguasvivas, website co-founder, who runs MG Design Studio in Rutherford specializing in website design, and the former director of Internal Systems Support for the New Jersey Higher Education Student Assistance Authority; and Ivette Martinez, a business development consultant and former state legislative aide.

For further information about the October 5th launch evening reception at the Newark Museum, contact at – a Website for and about New Jersey Latinos – Debuts at Public Launch on Friday, October 5