Los Angeles, CA–(HISPANIC PR WIRE)–April 7, 2004–LATV, the first television network to exclusively dedicate programming to the growing Latino youth market, today announces a new lineup as part of its continuing efforts to cater to the growing U.S. Latino youth market. LATV launched in 2001, and now outperforms mun2, MTV, VH-1 and BET with its unique programming and live in-studio performances by A-list artists such as Paulina Rubio, Juanes, Soraya, George Lopez, Kinky and David Bisbal.
LATV, which recently launched as a 24/7 network in preparation for a national rollout, has just signed an agreement with two top Latino talents. Comedy pioneer and award-winning writer, Rick Najera, who most recently was nominated for a prestigious Writer’s Guild Award for his work on the national sketch variety show Mad TV, will develop original cutting edge programming for LATV. Najera is also known for his hit comedy show, “Latinologues(TM),” the number one showcase for Latino talent in America.
LATV is also partnering with Omar and Adolfo Valenzuela to create a reality series similar to MTV’s Making the Band. The Valenzuela brothers’ credits include Thalía’s Latin Grammy-nominated Con Banda: Grandes Éxitos and a remix of Paulina Rubio’s Si Tú Te Vas. Both new programs are expected to debut in July 2004.
“Rick Najera and the Valenzuela’s are leaders in their respective industries and work at the cutting edge of the creative world. Partnering with them is an important stage in the evolution of LATV,” said Danny Crowe, president of LATV. “We are very excited to have the opportunity to bring this new programming to our audience.”
As measured by Nielsen Media Research, the leading provider of television ratings data, LATV consistently ranks high among Hispanic cable viewers during prime time. In March LATV’s “Mex 2 the Max” was #1 (averaging 70,000 viewers and peaking at 96,000) among viewers aged 18-49 during the prime-time slot as compared to mun2, VH1, MTV, MTV2 and Fox Sports.
LATV’s Top-Rated, Award-Winning Shows
— Mex 2 the Max – One of LATV’s original live programs featuring top music acts in the popular area of Regional music.
— LATV Live – This two-hour live show provides viewers with a snapshot of today’s Mundo Latino. The show received a 2003 Imagen Award for Best Variety or Musical Special.
— Rok-A-Mole – Named 2003 “Best Rock TV Show” by L.A. Weekly and cited as being “like MTV with a brain,” this show brings a taste of the multicultural music and culture scene in which young Latinos live.
— The Hip Hop Show – Hosted by Eric Cubiche from Los Angeles radio station 100.3 The Beat, the show features the best in hip hop with an emphasis on the Latino side of the scene.
— Instant Request – the most interactive show around, which is not only live, but talks to viewers in real-time via e-mail, call-ins or through the LATV.com chat room.
LATV is an entertainment, lifestyle and information network serving the growing population of bilingual U.S. Latino youth and young adults aged 12-34. Dedicated to creating smart, innovative and culturally relevant programming that appeals to a bicultural audience, LATV produces and airs 20 hours of first-run original programming each week. LATV currently reaches 4.4 million television households – including 3 million cable and satellite homes – across Los Angeles, the largest Hispanic market in the U.S.
Having recently expanded its programming to 24-hours a day, seven days a week, LATV is now available to cable and satellite providers nationwide. In the Los Angeles area, LATV can be viewed on cable, DIRECTV, The Dish Network, or over the air on LATV’s owned and operated KJLA. For more information on programming or how to carry LATV, visit the Web site at http://www.latv.com.
Note to editors: If you’d like to be a guest and watch first-hand the live in-studio LATV experience, please contact us at 323.202.1053 or 212.704.8163 to schedule a visit.