LATV to Meet Atlantas Demand for Hispanic Programming in Deal with Prism...

LATV to Meet Atlantas Demand for Hispanic Programming in Deal with Prism Broadcasting



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LOS ANGELES, July 20 /PRNewswire-HISPANIC PR WIRE/ — LATV Networks, the 3-year old national Hispanic television network, announced today a distribution deal with Prism Broadcasting Network to air on WANN-TV in Atlanta, the nations 2nd fastest-growing Hispanic market. The deal expands LATVs reach to 37 markets, representing 10 million U.S. Hispanic television households.

LATVs move into Atlanta, the USAs number 21 Hispanic television market with 162,000 Hispanic households, places the network in 49 million total television households, including 21 of the top 25 Hispanic DMAs (Designated Market Areas). LATV projects coverage of 53 million homes by year-end 2010.

“With Atlantas incredible Latino population growth in the last decade, LATV is thrilled that its alternative programming will be part of that cultural wave,” said David Morales, LATVs Vice President of Distribution & Sales. “Prism has an incredibly strong promotional machine to support LATV in the market and they are being very aggressive with programming to minority groups.”

LATV is the only remaining Latino-owned TV network in the Hispanic television space. Its programming primarily targets US-born Latinos, with content that features a combination of originally produced shows as well as licensed content that has never before been seen in the U.S. LATVs fully-owned subsidiary, American Latino Syndication, produces and distributes “American Latino” and “LatiNation,” two award-winning, Latino-themed TV programs that are broadcast on general market stations in over 100 cities nationwide as well as the Virgin Islands and Puerto Rico. For more information, please go to www.LATV.com and www.AmericanLatino.tv

SOURCE LATV Networks

LATV to Meet Atlantas Demand for Hispanic Programming in Deal with Prism Broadcasting