Los Angeles, CA–(HISPANIC PR WIRE)–October 7, 2002–According to WebTrends reports, lavox.com is the leading Spanish-language cyber-magazine in the United States dedicated to providing exclusive and 100% original entertainment driven content to US Hispanics.
Millions of pages are read at lavox.com. With over 1.5 million visitors and 9.7 million page views, lavox.com has 90% of its readers in the US Hispanic Market. The magazine is thriving with a steadfast increase in users that visit its pages, and its name is already highly recognized on the Internet, both domestically and internationally. lavox.com is headquartered in Los Angeles, CA. It is the only cyber magazine in Spanish based in the United States that provides 100% original content featuring international celebrities, music, royalty, movies, art and fashion.
There are over 13.7 million Hispanic users in the United States. According to Forrester Research, US Hispanic users are projected to have the highest rate of growth for the next five years. Spanish-language TV networks such as Univisión and Telemundo feature and highlight Latin artists and soap-opera stars in their entertainment shows. lavox.com does not use this formula, but rather has created one of its own, because it covers international celebrities as well as US and Latin stars from all over the world.
Yahoo! en español selected lavox.com because it provides quality entertainment content that is unique, relevant and compelling for our audience,” said Fernando Battaglia, entertainment producer for Yahoo! en español. lavox.com is popular among our users with its mix of fresh and pertinent entertainment news, updated daily.
“lavox.com was created to meet the demands and needs of a sophisticated and smart consumer that wants to read the latest stories on the Internet, in Spanish, about what goes on with top US and worldwide Latino entertainers and celebrities,” explains President and Founder Rosita Perú. “lavox.com is “Entertainment Tonight” meets “People.com and “Hola” magazine, and we believe that the audience appreciates our formula.” According to her, ” It is important to stand apart from your competitors and create something different. That’s why the stories at lavox.com are 100% original, created solely for us, and written with a unique format, providing the cyber-magazine with an original style that is fun and one-of-a-kind. “We’ve been working with lavox.com for over a year, and it has been an extremely positive experience,” said Shelly Riera, Marketing, CNN en Español.
Rosita Perú, who founded lavox.com in June, 2000, is widely recognized as a pioneer of U.S. Spanish-language television. She has been the creator of groundbreaking shows for Hispanics in the United States since 1981, year in which she joined Univisión -then known as SIN (Spanish International Network). She became the first woman to be Executive Vice President in the history of the network, and during twelve years she successfully spear-headed all its network programming and production, which made Univisión the leading Spanish-language network in the United States. In addition, Ms. Perú was responsible for international programming sales and effectively established Univisión as a major supplier for Latin American and Spanish television worldwide.