San Diego, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–November 30, 2004–In a move to increase its stronghold on the growing Hispanic market, Leap Wireless International, Inc. (OTCBB:LEAP), a leading provider of innovative and value-driven wireless communications services, today announced that this week its Cricket business is launching a suite of Univision Movil Spanish content for its Cricket Clicks(TM) subscribers across the country. Cricket Clicks(TM) is a wide-ranging catalog of downloadable wireless products and services based on the cutting-edge BREW(TM) technology. AG Interactive, a division of American Greetings, provides Univision Movil bilingual content including an array of applications from downloadable Tejano polyphonic music and ringtones to celebrity wallpapers.
With the Hispanic market comprising nearly 20 percent of all Cricket(R) customers compared to an estimated six percent of other wireless carrier customers, Univision is expected to be a popular service for Cricket Clicks(TM) customers.
“In the initial stages of developing Cricket Clicks(TM), we closely evaluated how we could tailor this service to meet the various market segments we serve,” said Nitu Arora, vice president, product development. “In addition to offering wireless email, gaming and ringtones, we felt it was important to look at market-specific content, which would not only better serve the needs of our customers but also contribute to our top-line revenue. The Univision suite of applications is an ideal fit for meeting these objectives. Since the content is in Spanish, we believe that the service will resonate well with our large Hispanic customer base and should have a positive impact on ARPU resulting from this segment.”
Several BREW(TM)-based Univision Movil applications will be available to customers when the service launches this week, including:
— Univision Melodias — A catalog of more than 700 polyphonic ringtones licensed through more than 70 different music publishers, including Univision Music Group, Universal Latino, Warner Music Latino, EMI International and Sony International.
— Univision Sonidos — More than 180 audio tones and voice ringers including exclusive artist content from Univision Records, Fonovisa Records and Disa Records.
— Univision Imagenes — Access to more than 400 images which include exclusive content of Univision’s on-air personalities, celebrities and athletes, as well as images of historical flags and landmarks targeted to the Hispanic community.
“We are thrilled to partner with Leap Wireless, an organization who understands the importance of the US Hispanic market,” said Nick Montes, vice president of marketing for AGmobile, a division of AG Interactive. “The convergence of AG Interactive, Univision and Cricket demonstrates our leadership in providing high-quality, relevant and exciting content specifically tailored for this emerging community.”
Leap expects to launch other Univision Movil content, including Univision Tarjetas (greetings), Univision Noticias al Dia (news) and Copa Univision 2004 (soccer game) later this year.
To better serve the needs of Cricket’s Hispanic customers, earlier this month, Leap announced its launch of Spanish Anywhere into its suite of Cricket Clicks applications. A bilingual program designed for both Native Spanish- and English-language speakers, Spanish Anywhere enables users to simply translate words and phrases via their mobile phone.
With a Cricket Clicks(TM)-enabled phone and an activated Cricket Clicks(TM) service account, a customer can access the Cricket Clicks(TM) catalog of enhanced wireless data applications from his or her phone by simply clicking on the Cricket Clicks icon(TM). Customers can then surf through the Cricket Clicks(TM) catalog and choose the application they want to purchase. The application will then be automatically downloaded to their phone. Univision Movil applications prices are based on quantity and range from $.99- $2.99 per download. A full listing of Cricket Clicks(TM) applications, including Spanish Anywhere, can be found at http://www.mycricket.com.
“Adding Univision content for our Hispanic customer base underscores our commitment to better serving this growing customer base,” added Arora.
Cricket Clicks(R) is currently available in 25 Cricket(R) markets, with the service expected to be available in all 39 Cricket(R) markets by early 2005.
Leap, headquartered in San Diego, Calif., is a customer-focused company, providing innovative mobile wireless services that are targeted to meet the needs of customers who are under-served by traditional communications companies. With a commitment to predictability, simplicity and value as the foundation of our business, Leap pioneered Cricket(R) service, a simple and affordable wireless alternative to traditional landline service. Cricket(R) service offers customers unlimited anytime minutes within the Cricket(R) calling area over a high-quality, all-digital CDMA network. Operating in 39 markets in 20 states stretching from New York to California, Cricket(R) service is available to customers in more than 840 different municipalities. For more information, please visit http://www.leapwireless.com.
About AG Interactive
AG Interactive, the new media subsidiary of American Greetings, operates the network of sites including AmericanGreetings.com, BlueMountain.com, BlueMountainCards.co.uk, Egreetings.com, Beatgreets.com and MIDIRingTones.com. Together, the AG Interactive sites offer over 20,000 high-quality greetings and related social expression content, and comprise the number one online greeting card destination, with over 2 million paying subscribers and millions of unique visitors per month.
AG Interactive also includes business units: Agmobile (the wireless division) and AG Ventures (the international and new product division). AG Interactive is headquartered in Cleveland, Ohio. AG Interactive is a subsidiary of American Greetings Corporation, one of the world’s leading manufacturers of social expression products.
American Greetings companies also include Carlton Cards(R), Learning Horizons(R), Balloon Zone(R) and DesignWare(R). American Greetings is headquartered in Cleveland, Ohio.
Except for the historical information contained herein, this news release contains “forward-looking statements” reflecting management’s current forecast of certain aspects of Leap’s future. Some forward-looking statements can be identified by forward-looking words such as “believe,” “think,” “may,” “could,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “seek,” “plan,” “expect,” “should,” “would” and similar expressions. This news release is based on current information, which we have assessed but which by its nature is dynamic and subject to rapid and even abrupt changes. Our actual results could differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with our business. Factors that could cause actual results to differ include, but are not limited to:
— our ability to attract and retain customers in an extremely competitive marketplace;
— our ability to attract, motivate and/or retain an experienced workforce;
— changes in economic conditions that could adversely affect the market for wireless services;
— failure of network systems to perform according to expectations;
— global political unrest, including the threat or occurrence of war or acts of terrorism; and
— other factors detailed in the section entitled “Risk Factors” included in our Quarterly Report on Form 10-Q for the three months ended June 30, 2004 and in our other SEC filings.
The forward-looking statements should be considered in the context of these risk factors. Investors and prospective investors are cautioned not to place undue reliance on such forward-looking statements. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
Leap and the Leap logo design are trademarks of Leap Wireless International, Inc. and Cricket are registered trademarks of Cricket Communications, Inc. Cricket +1, Cricket +2, Cricket Unlimited, Cricket Multi Value Plan, and Cricket Clicks are trademarks of Cricket Communications, Inc.
Leap Wireless International, Inc.
Kristin Parsley Atkins (Media), 858-882-9105
Jim Seines, (Investors), 858-882-6084
Bock Communications, Inc.
Jessica Levy, 714-292-2990