LeapFrog Takes Learning to New Levels in 2007

LeapFrog Takes Learning to New Levels in 2007

ClickStart My First Computer and FLY Fusion Pentop Computer lead line of new products


Emeryville, CA–(HISPANIC PR WIRE)–February 14, 2007–LeapFrog Enterprises, Inc. (NYSE:LF), a leading manufacturer of technology-based learning products, today announced its 2007 line of educational products, including innovative new platforms and engaging updates to award-winning products—all designed to make learning fun.

This year, LeapFrog takes learning to the next level by fusing the paper and digital worlds with the FLY Fusion(TM) Pentop Computer—the ultimate high-speed homework tool for teens. For the preschool set, LeapFrog unveils ClickStart(TM) My First Computer, a clever interactive system that turns the TV into a kid-friendly PC and introduces basic computing and early school skills.

Rounding out the 2007 LeapFrog suite of learning products are an unprecedented 12 new software titles for the popular Leapster(TM) family of learning systems; the WordLaunch(TM) Learn-to-Read System for kids 4 and up; and the Brightlings(TM) activity line for babies and toddlers.

“Our 2007 product portfolio exemplifies how to use the appeal of technology to engage kids’ desire to learn,” said Sharon Delman, vice president of corporate marketing. “With new platforms like the FLY Fusion and ClickStart My First Computer systems, we have created more innovative and exciting ways to deliver our high quality content through learning experiences that kids love and parents trust.”

FLY Fusion System Joins Paper to PC for Ultimate High-Speed Homework Help

The sleeker next-generation FLY Fusion Pentop Computer (MSRP $79.99, available fall 2007) improves upon award-winning FLY(TM) technology, offering streamlined usability and PC connectivity to fuse the paper and digital worlds. Designed to enhance middle school students’ productivity, the FLY Fusion system now provides easy access to newly downloadable homework help applications for challenging subjects such as algebra, writing, and foreign language. The FLY Fusion system helps users solve problems with lightning speed through targeted, on-the-spot homework support.

Key to the improved feature set is the ability to upload notes written on FLY paper to the PC and instantly convert them to Microsoft Word documents, send them as e-mails, or store them in an electronic database offering key term searchability.

This smart tool for students 10 to 16 includes four times the memory of its predecessor, built-in quick calculation functionality, a 1,000-word Spanish dictionary, and an MP3 player for favorite songs. The software portfolio ($0.99 to $29.99 each) broadens the expanded onboard features, giving students interactive, step-by-step homework guidance. A variety of entertainment applications offer users the fun of composing songs, journaling, solving puzzles, and much more.

ClickStart System Merges Preschool Skills with Computing 101

ClickStart My First Computer (MSRP $59.99, available fall 2007) turns any TV into a kid-friendly PC. Designed expressly for little learners, the ClickStart system is a welcome tool for parents who want their children to benefit from using a computer, but would rather spare their high-end desktops the task. Mimicking a grownup desktop, the ClickStart system introduces core preschool and computing skills in a safe, age-appropriate environment. The ClickStart platform features a cartridge console that plugs into the TV and child-sized wireless keyboard and convertible mouse to accommodate right- or left-handed users.

Friendly green puppy Scout guides children 3 to 6 through keyboard navigation, mousing, shapes and colors, counting, ABCs, phonics skills, and simple math. Through leveled learning that adjusts as a child learns and grows, players earn treats for their playful little buddy Scout. A software library (MSRP $19.99 each, available fall 2007) featuring kids’ favorite characters and original LeapFrog content broadens the robust desktop experience.

Popular Leapster(R) Family Software Embraces Familiar Faces

In 2007, the award-winning Leapster(R) family of learning game systems introduces 12 software titles (MSRP $17.99 to $24.99 each, available spring to fall 2007)—the most new Leapster learning games ever released in one year. Exciting new titles for kids from preschool to 3rd grade include Scholastic’s Clifford the Big Red Dog Reading and Sonic X, as well as original games Pet Pals and Creature Create. Cartoon Network’s Foster’s Home for Imaginary Friends and Nick Jr.’s Go Diego Go! join the fun, as do Disney/Pixar’s Ratatouille and Cars Supercharged.

The complete Leapster family software library—now more than 40 titles strong—offers games that integrate tailored tutorials, adjustable skill levels, and a hint structure designed to support kids through every step of their unique learning journeys. All software works with the Leapster Learning Game System (MSRP $59.99, currently available), the Leapster L-Max(TM) Learning Game System (MSRP $89.99, currently available), and the LeapsterTV(TM) Learning System (MSRP $49.99, currently available).

WordLaunch System Spells Reading Adventure

Learning to read can be tons of fun with the WordLaunch system (MSRP $49.99, available fall 2007), a carnival-themed adventure for children 4 and up. Thirteen hands-on learning games help children sound out letters, build words, see them spring to life on the screen, and then read them with confidence. The plug-and-play platform recognizes 2,000 preschool and Kindergarten words and helps children learn 300 common 3- and 4-letter words. WordLaunch is a stand-alone system complete with the magic word machine, TV connector cable, and 32 letter tiles.

Brightlings Family Opens Whimsical World of Baby and Toddler Fun

LeapFrog’s first comprehensive activity line for little ones from 6 to 36 months, the Brightlings line delivers the best of all play options in one product suite. The colorful collection revolves around a central discovery hub, the Exploration Station (MSRP $39.99, available fall 2007), which features organic shapes and a modern, soft color palette. Exploration Station activities include learning songs, first words, counting, and more, all in baby or toddler mode. The party gets even livelier when the Brightlings play sets—the Builders, Dancers, Matchers, and Stackers (MSRP $9.99 to $19.99 each, available fall 2007)—join the fun, promoting classic patterns of quiet play to stimulate babies’ natural delight in varied sights, sounds, and textures.

New Products Move and Groove onto LeapFrog’s Infant and Toddler Line

Now kids from 12 to 36 months can invite another friend to join the band, with the Learn & Groove(TM) Animal Sounds Guitar (MSRP $19.99, available fall 2007). The groovy guitar, complete with whammy bar and fret button, introduces numbers and animals in English or Spanish, while encouraging little ones’ exploration of music and guitar sound effects.

The new Spin & Sing Alphabet Zoo(TM) (MSRP $19.99, available fall 2007) musically introduces babies 6 months and up to the letters of the alphabet, each matched to an animal starting with a different letter. Three fun learning modes—animals, letters, and music—encourage developing language and motor skills through a colorful spinning wheel.

LeapFrog’s Little Leaps(TM) Grow-with-Me Learning System (MSRP $39.99, currently available) is a DVD-based learning platform providing rich and engaging activities for parents to share with their children from 9 to 36 months. The Little Leaps system broadens its offering with five new interactive learning discs ($17.99 each, available spring to fall 2007). Featuring licensed characters, such as Nickelodeon’s Dora the Explorer, Nick Jr.’s The Backyardigans, Disney’s Winnie the Pooh, and Thomas the Tank Engine, as well as original LeapFrog content, the new discs include creative activities related to painting and music, as well as social and emotional activities. All content plays in English, Spanish, French, or German.

About LeapFrog

LeapFrog Enterprises, Inc. (NYSE: LF), is a leading designer, developer, and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging for all ages, at home and in schools, around the world. The company was founded in 1995 and is based in Emeryville, California. LeapFrog has developed a family of learning platforms that come to life with more than 100 interactive software titles, covering important subjects such as phonics, reading, writing, math, music, geography, social studies, spelling, vocabulary, and science. In addition, the company has created more than 35 stand-alone educational products for children from birth to 16 years. LeapFrog’s award-winning U.S. consumer products are available in six languages at major retailers in more than 35 countries around the world. LeapFrog SchoolHouse’s multisensory products currently reach students in more than 100,000 classrooms across the United States. LeapFrog SchoolHouse is a business division within the Education & Training Group of LeapFrog Enterprises, Inc.

LEAPFROG, FLY, FLY FUSION, CLICKSTART, WORDLAUNCH, BRIGHTLINGS, LEARN & GROOVE, SPIN & SING ALPHABET ZOO, LITTLE LEAPS, LEAPSTER, LEAPSTER L-MAX, LEAPSTERTV, and the LeapFrog logo are trademarks or registered trademarks of LeapFrog Enterprises, Inc. All other trademarks are properties of their respective owners. Copyright (C) 2007 LeapFrog Enterprises, Inc. All rights reserved.

LeapFrog Takes Learning to New Levels in 2007