Leaders of Don’t Count Us Out Coalition Testify During New York City...

Leaders of Don’t Count Us Out Coalition Testify During New York City Council Public Hearing on Nielsen’s Local Public Meters



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NOTE TO EDITORS: A high-resolution image is available at: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4619107

New York, NY–(HISPANIC PR WIRE – BUSINESS WIRE)–April 20, 2004–Key members of the Don’t Count Us Out Coalition, comprised of civic leaders committed to educating and galvanizing the support of the New York City community to stop Nielsen Media Research from undercounting minority viewers, testified at a New York City Council public hearing today on Nielsen’s pending rollout of Local People Meters, in association with the presentation of resolution #0268-2004. The resolution was introduced by Council Speaker, Gifford Miller, and Councilman Hirram Monserrate, Co-Chair of the Council’s Black, Latino and Asian Caucus on March 29, 2004.

The following is sample testimony from Coalition representatives from today’s hearing:

Lillian Rodriquez-Lopez, Vice President -Hispanic Federation

“The fair and accurate representation of the Latino community is an issue that the Hispanic Federation has always championed through its Census and civic participation campaigns. Nielsen’s plan to rollout the local people meter in New York will once again jeopardize the representation of Latinos in viewership and participation in the entertainment industry. Nielsen must invest time and resources through the creation of an independent task force to explain the series of shifts in Latino and African American viewership affected by the LPM.”

Paul Williams, President – 100 Black Men of New York

“The hearings today went even further to show the critical importance of getting to the bottom of this issue. It is crystal clear that Nielsen has no clue about addressing our concern itself, so we must call for an independent test of its system.”

Alex Nogales, President & CEO – National Hispanic Media Coalition

“People meters cannot go forward until the methodology is analyzed and corrected. Otherwise, we will continue to be underrepresented and undercounted. Long-term, our communities will suffer because of our perceived position as a small, fragmented and unimportant demographic.”

Rev. Jacques DeGraff – NYC Clergy

“Simply put, this is an issue of justice, whether or not communities of color will fully participate in the economic and cultural lifeblood of our society. We can not tolerate less then full and equal involvement.”

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4619107

–30–NM/ny*

CONTACT:

“Don’t Count Us Out”

Lillian Rodriquez-Lopez, 212-233-8955

or

Paul Williams, 212-541-1222

or

Alex Nogales, 213-842-1176

or

Rev. Jacques DeGraff, 201-866-5017

Leaders of Don’t Count Us Out Coalition Testify During New York City Council Public Hearing on Nielsen’s Local Public Meters