Long John Silver’s(R) Chooses Pepsi: World’s Largest Quick Service Seafood Chain Partners...

Long John Silver’s(R) Chooses Pepsi: World’s Largest Quick Service Seafood Chain Partners with Pepsi-Cola


Louisville, KY–(HISPANC PR WIRE – BUSINESS WIRE)–August 17, 2006–Long John Silver’s has begun converting its more than 500 company-owned restaurants to serve PepsiCo products, including Pepsi, Diet Pepsi, Mountain Dew, Sierra Mist and Tropicana Lemonade. Conversions began in July and should be completed by the end of August.

More than 175 franchisee-owned Long John Silver’s restaurants were already serving Pepsi before the company restaurant conversion began.

In addition to Long John Silver’s and A&W All-American Food, PepsiCo products are currently served at all company-owned restaurants in the Yum! Brands family, including KFC, Taco Bell and Pizza Hut.

“PepsiCo offers a portfolio of food and beverage brands and marketing expertise that is second to none in the industry,” said Steve Provost, Chief Marketing Officer for Long John Silver’s, Inc., and A&W Restaurants, Inc. “The combination of the world’s most famous quick-service fish and seafood and PepsiCo’s world-famous beverages will produce a great dining experience for our customers.”

“Long John Silver’s is the seafood trailblazer in the quick-service arena with unique menu offerings and new product introductions,” said Joe Cugine, Chief Customer Officer, Foodservice Division, Pepsi Cola North America. “Moving forward, our partnership will be a true strategic alliance. Together, we will share innovation and insights in order to enhance the success of this outstanding seafood chain.”

About Long John Silver’s

Long John Silver’s, Inc. based in Louisville, Kentucky (http://www.ljsilvers.com), is the world’s most popular quick-service seafood chain, specializing in batter-dipped fish, chicken, shrimp and hushpuppies. Inspired by Robert Louis Stevenson’s classic Treasure Island, Long John Silver’s, Inc. was founded in 1969. Today, there are nearly 1,200 Long John Silver’s, Inc. restaurants worldwide, and an additional 330 points of distribution in multi-brand restaurants, serving nearly four million customers weekly. Long John Silver’s, Inc.is a subsidiary of Yum! Brands, Inc., (NYSE:YUM) the world’s largest restaurant company in terms of system units with more than 34,000 restaurants in more than 100 countries and territories.

About Pepsi

Purchase, N.Y.-based Pepsi-Cola North America (http://www.pepsi.com) is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Tropicana Twister Soda, Aquafina, Aquafina FlavorSplash, Aquafina Sparkling, Quaker Milk Chillers, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America’s best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

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Long John Silver’s(R) Chooses Pepsi: World’s Largest Quick Service Seafood Chain Partners with Pepsi-Cola