Lopez Negrete Communications Celebrates 25 Years of Serving Hispanic Community; Looks Forward...

Lopez Negrete Communications Celebrates 25 Years of Serving Hispanic Community; Looks Forward to Next 25

Leading Hispanic Ad Agency Reflects on a Quarter-Century of Accomplishments as it Builds for the Future


HOUSTON, Nov. 1, 2010 /PRNewswire-HISPANIC PR WIRE/ — Lopez Negrete Communications, Inc., one of the largest leading Hispanic advertising agencies in the country, is celebrating its 25th anniversary of serving the Latino community by providing insightful and strategic work that keeps its prestigious clients in the forefront of Hispanic communications and engagement. On Friday, November 5, 2010, the agency will officially reach a quarter of a century. The agency’s client roster includes a “who’s who” of relationships with Corporate America that date back to the company’s inception.

It was the 1980 Census results that led founders Alex and Cathy Lopez Negrete to open the agency in 1985. Their vision of bridging the gap between Corporate America and the Hispanic consumer with communications that empower each of them to achieve their goals has not waivered since day one. Today, the 2010 Census will again underscore the importance of their commitment 25 years ago.

“Today, more than ever before, the Hispanic consumer is absolutely vital to Corporate America, and not just for revenue growth, but for its very survival,” explains President, CEO and Chief Creative Officer Alex Lopez Negrete. “CEOs and CMOs who are chartered with the responsibility of delivering stockholder value, must look to the segment we are adept at delivering for their success. Over our 25 years in business we have built a treasure trove of case studies which undeniably prove that marketing to Hispanics in a consistent, relevant and measureable manner can make this consumer a lifeline of a brand who intends to succeed in the future.”

Since 1985, the 180-employee marketing and communications agency has grown to become a leading strategic and creative Hispanic shop in the country, all the while maintaining its independence. The Houston headquarters is housed in an 88-thousand-square-foot facility, purchased in 2005. A second office opened in Los Angeles in 2007 to service its West Coast clients. Throughout the years, Lopez Negrete has been acknowledged with numerous awards and built relationships with some of the nation’s largest corporations, such as Bank of America in 1993, Walmart in 1995, Tyson Foods in 2000, Reliant Energy in 2001, Sonic Drive-ins in 2002, Microsoft in 2003, Shell Oil and Azteca Milling L.P. in 2004, Mission Foods in 2006, MillerCoors and NBC Universal Motion Pictures Group in 2007, Dr Pepper Snapple Group in 2008, Kraft Foods in 2009, and Georgia-Pacific and Verizon Communications in 2010.

“We are humbled and honored by the trust our clients have placed upon us over the past quarter of a century to be stewards of their relationship with the Hispanic consumer. It is a responsibility we have never taken lightly, as we always felt a deep sense of duty to both these prestigious industry-leading clients and our own community. There is plenty of enthusiasm, strength, resources and passion to propel us into the future with the spirit of innovation, creativity, accountability and civic pride that has always driven us to succeed on behalf of all the constituencies we serve,” added Alex.

Lopez Negrete Communications, Inc. today is widely considered a pioneering agency. And as they say, timing is everything. In the ’80s there wasn’t much stock given to an agency that specialized only in a Hispanic audience. Latino marketing tended to be an afterthought or a splinter of general market strategies. Most of the biggest players in the ad world only translated their English ads into Spanish, assuming that if it worked for one target, it should work for all. Times have since changed.

And while the tides of change continue, some things manage to remain. The agency has managed to retain its first employee from 25 years ago, Javier Gonzalez-Herba, now vice president and executive creative director. Lopez Negrete also boasts several tenured employees with decades of service under their belt, including Group Account Director Adalis Arroyo, Vice President and General Manager Howard Brown, Creative Director Jamie Belden, Creative Director Luis Gonzalez, Recruiting Director Dinorah Garcia and Staff Accountant Yvette Leon. Employee retention is an achievement of the business model that Lopez Negrete has stuck firmly by all these years later.

Founding partner and Chief Financial Officer and Chief Operating Officer Cathy Lopez Negrete says it best. “The bottom line is we are like a family, a family that happens to do great work and great business together. Through thick and thin, we stick together and take care of one another. And at the end of the day, that is what counts most.”

As successful as the last 25 years have been, there is still much to be accomplished for Alex and Cathy. They say the agency will continue to stay close to the ever-evolving Hispanic consumer and help to guide them into the future with relevant brands and information that enhance their quality of life. While the formula for success has always been innovation, the industry landscape continues to change. Foresight has always been the strong suit for Lopez Negrete Communications, and proactively serving the Hispanic community has been key. After all, that is what put them on the map in the first place.

About Lopez Negrete Communications, Inc.

Lopez Negrete Communications, Inc. is an independent, Hispanic owned and operated full-service agency specializing in Hispanic marketing. Headquartered in Houston, Texas, with a second office in Los Angeles, Calif., the company’s billings for 2009 were $169 million. Since 1985, Lopez Negrete has offered a full range of advertising, marketing and public relations services to industry leaders, including Walmart Stores, Inc., Bank of America, Verizon Communications Inc., Georgia-Pacific (Quilted Northern), Kraft Foods (Kraft Singles, Kraft Mayonnaise, Ritz Crackers), MillerCoors (Miller Lite), NBC Universal Motion Pictures Group, Dr Pepper Snapple Group, Tyson Foods, Guerrero Mexican Foods, Azteca Milling L.P., Sonic Drive-Ins, Reliant Energy, and others. With more than 180 employees, Lopez Negrete Communications, Inc. is a proven leader in providing fully integrated national Hispanic marketing and communications services.

SOURCE Lopez Negrete Communications, Inc.

Lopez Negrete Communications Celebrates 25 Years of Serving Hispanic Community; Looks Forward to Next 25