Lopez Negrete Communications Named Best Hispanic Agency Using Social Media to Reach...

Lopez Negrete Communications Named Best Hispanic Agency Using Social Media to Reach Latinos

Agency Honored by LATISM and Top Latino Social Media Influencers


HOUSTON, Nov. 15, 2011 /PRNewswire-HISPANIC PR WIRE/ — Lopez Negrete Communications has been named Best Hispanic Agency Using Social Media to Reach Latinos by LATISM, the largest organization for Latinos and Latinas engaged in social media. The prestigious award presented on behalf of leading Latino social media influencers was announced at Chicago’s Navy Pier November 10 at LATISM’s 3rd annual awards gala conference.

“The digital emergence of 13.5 million Latinos on Facebook* and 8.1 million on Twitter,** along with the emergence of an enormous community of Latino bloggers has revolutionized the marketing landscape forever. Our clients’ brands are competing for the moment and competing for relevance in a time when attention is a precious commodity. Hence, we have made it a strategic imperative to be an innovator in this space and to have the best people in the industry, setting models and standards in the use of social media targeting Latinos,” stated President, CEO and Chief Creative Officer Alex Lopez Negrete.

Lopez Negrete’s award-winning, full-service digital unit leads the strategic and operational social media efforts for diverse major clients. The agency’s most recent accomplishments include social media platforms for Verizon (Somos Verizon FiOS on Facebook and @SomosFiOS on Twitter), in addition to interactive websites for Verizon (www.EnciendeteFiOS.com), Sonic Drive-Ins (http://espanol.sonicdrivein.com), and Pernod Ricard’s Chivas Regal (www.nochesdebrotherhood.com). Lopez Negrete also maintains a robust and interactive online agency presence with friends and fans on Facebook (Lopez Negrete) and Twitter (@Lopeznegrete).

“We are honored and humbled to receive this award. This recognition is a timely distinction for our firm, and it is yet another testament of Lopez Negrete’s swift and bold evolution into a ‘connected agency,'” says Leonardo Basterra, executive director of Digital at Lopez Negrete. He added: “This award is unique because it comes from the community of Hispanic content creators and curators – bloggeros, twitteros and facebookeros – who follow our work and who bring to life the social media space for Latinos.”

The LATISM 3rd annual conference brought together hundreds of Latino bloggers, influencers and social media thought leaders in a national forum designed to explore the latest trends in the social media arena. The LATISM awards recognized blogging, outreach, marketing, mobile and new media, with award nominees selected by voting LATISM members. Top honors, including the award bestowed upon Lopez Negrete Communications reflected the popular votes of thousands of Latinos throughout the United States and Latin America cast this past month.


A pioneering social media organization, Latinos in Social Media (LATISM) has been hailed as the most influential online movement in the new multicultural Web. LATISM, the largest organization for Latinos and Latinas engaged in social media, is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. LATISM also serves corporate brands, NGOs and government entities, with a broad range of services including research, event sponsorships, and leadership training. One of the most popular hashtags on Twitter, the #LATISM hashtag captures over 10 million impressions on a daily basis and enjoys the largest Latino network on Facebook.

About Lopez Negrete Communications, Inc.

Lopez Negrete Communications, Inc. is an independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing. Headquartered in Houston, Texas, with a second office in Los Angeles, California, the company’s billings are $160 million. Since 1985, Lopez Negrete has offered a full range of advertising, marketing and public relations services to industry leaders, including Wal-Mart Stores, Inc., Bank of America, Verizon Communications Inc., Georgia-Pacific (Quilted Northern), Kraft Foods (Kraft Singles, Maxwell House), MillerCoors (Miller Lite), NBC Universal Motion Pictures Group, Dr Pepper Snapple Group, Tyson Foods, Sonic Drive-Ins, and others. With over 200 employees, Lopez Negrete Communications, Inc. is a proven leader in providing fully integrated national Hispanic marketing and communications services. For more information, go to www.lopeznegrete.com.

* http://socialmediaspanish.com/blog/how-many-hispanics-on-facebook-latinos-on-facebook-page/

** http://socialmediaspanish.com/blog/how-many-us-hispanics-on-twitter/

SOURCE Lopez Negrete Communications

Lopez Negrete Communications Named Best Hispanic Agency Using Social Media to Reach Latinos