Oak Brook, Ill.–(HISPANIC PR WIRE)–October 4, 2007–The MONOPOLY(R) Game at McDonald’s, the ever popular promotion that offers customers the chance to win millions of dollars worth of cash and prizes, is back again at participating restaurants and online starting today. Over the past four years, the MONOPOLY Game at McDonald’s has, on average, contributed in the US to increased sales of 8.25 percent and customer transactions of four percent.
“Millions of people each year enter sweepstakes and other promotional games because these games are exciting and provide the opportunity to win prizes,” said Bonnie Carlson, President of the Promotion Marketing Association, Inc. “The industry has always maintained a high level of integrity, and we know that of the people who play promotional games each year, thousands and thousands actually win.”
While sales statistics prove that customers are playing the MONOPOLY Game at McDonald’s, the company is doing more than simply encouraging participation. McDonald’s is featuring real past MONOPOLY winners on packaging and in commercials to reinforce that the MONOPOLY Game at McDonald’s has delivered big winners in the past and that customers can – and do – win.
To further highlight that people do win, for the first time McDonald’s is offering a behind-the-scenes, exclusive look at what it takes to bring the MONOPOLY Game at McDonald’s to life. This inside peek at the promotion includes a never before seen look at the product packaging facility where some of the packaging for the promotion is produced, national commercial shoots featuring the first Asian consumer market MONOPOLY Game at McDonald’s commercial as well as the story of Charlotte Meade, the $1 million winner in 2006, and how overnight she went from being a regular McDonald’s customer to being a $1 million winner and starring in a television commercial.
“We really want customers to know that it’s not only fun, but that they can actually win with the promotion,” said Marlena Peleo-Lazar, Chief Creative Officer, McDonald’s. “We love to see our customers win big with MONOPOLY. In fact, this year we are happy to showcase winners like Charlotte Meade, our $1 million winner from 2006 in various program elements in hopes that she’ll inspire others to play and believe they have a chance to win too.”
The MONOPOLY Game at McDonald’s continues to deliver winners. During the past three years, the promotion has delivered over 350 million winners, including a number of top prize winners. Large prize recipients from the past years include two $1 million winners as well as thousands of winners of other prizes. This year the MONOPOLY 2007 Game at McDonald’s is giving away nearly $200 million in cash and prizes.
“Who would have thought I’d score big at McDonald’s? Once I got over the initial shock, the whole experience – from being awarded the grand prize, to appearing in an actual television commercial – has been nothing short of amazing,“ said Charlotte Meade, the MONOPOLY Game at McDonald’s $1 million winner in 2006. “McDonald’s has truly given me the opportunity to touch the lives of others as well as fulfill dreams I never thought I could in a lifetime.”
The MONOPOLY 2007 Game at McDonald’s is available in participating McDonald’s restaurants beginning today through October 29, 2007, while supplies last, and online from today through November 13, 2007. Partners for this year’s game include Foot Locker, Toys “R”Us and American Express. This year Foot Locker and Toy “R”Us have combined to provide nearly 90 million Guaranteed Bonus game pieces, which can be found on Large French Fries, Premium Chicken Sandwiches and Chicken Selects. Each Guaranteed Bonus game piece carries a guaranteed prize or discount such as up to 20 percent off purchases at Foot Locker or up to $5 Toys “R”Us Bucks on each game piece. American Express is awarding hourly prizes at http://www.PlayatMcD.com including a $200 American Express – branded prepaid card. Additionally, American Express will be awarding an American Express – branded prepaid cards in varying amounts up to $10,000 on a daily basis as the Free Parking Jackpot. The MONOPOLY 2007 Game at McDonald’s is open to all residents of the United States, Canada, Puerto Rico, Guam, Saipan and American Samoa. Complete details and official game rules are available inside participating McDonald’s restaurants or at http://www.PlayatMcD.com.
McDonald’s USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald’s 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information about McDonald’s visit http://www.mcdonalds.com.
About the Hasbro(R) Properties Group
The Hasbro Properties Group (HPG), the intellectual property development arm of Hasbro, Inc., (NYSE:HAS), translates one of the industry’s richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro’s core brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL.
(C) 2007 McDonald’s.