Chelsea, MA–(HISPANIC PR WIRE)–August 28, 2003–For the first time, those who are lactose intolerant can get the delicious taste and nutrition of real farm-fresh milk plus the benefits of soy protein – all in one glass. LACTAID(R) Milk, the number one brand of lactose-reduced and lactose-free dairy products, is introducing LACTAID(R) Fat Free Milk with Soy Protein and Calcium, the first dairy-based, lactose-free soy fortified milk on the market. LACTAID(R) Fat Free Milk with Soy Protein and Calcium will be available at major grocers throughout the United States in May.
“Soy foods are becoming increasingly popular with consumers. A diet low in saturated fat and cholesterol that includes 25 grams of soy protein each day may reduce the risk of heart disease,” said Elizabeth Ward, MS, RD, and nutrition consultant. One serving of LACTAID(R) Fat Free Milk with Soy Protein and Calcium contains 6.25 grams of soy protein, in addition to 8 grams of milk protein, making it an excellent way for consumers to increase soy protein in their diet without giving up dairy.
“In addition, LACTAID(R) Fat Free Milk with Soy Protein and Calcium has 15 percent more bone-building calcium than regular milk or soymilk beverages, and calcium is well absorbed by the body when consumed in dairy products,” continued Ms. Ward.
LACTAID(R) Fat Free Milk with Soy Protein and Calcium will be available in half-gallon containers. The product is ultra high temperature (UHT) pasteurized so, when unopened, it stays fresh longer.
“Soymilk is a growing category and this new product gives consumers another reason to choose the trusted LACTAID(R) brand,” said Tracy Kwalek, Senior Brand Manager at HP Hood Inc., a national licensee of LACTAID(R) dairy products. “LACTAID(R) Fat Free Milk with Soy Protein and Calcium is different because it’s made with real milk, and research showed that a real dairy product fortified with soy protein would be appealing to consumers.”
LACTAID(R) is the nation’s number one selling brand of lactose-free and lactose-reduced milk, and is manufactured for McNeil Nutritionals division of McNeil-PPC, Inc. by HP Hood Inc. McNeil Nutritionals sells and markets BENECOL(R) cholesterol lowering spreads, LACTAID(R) products for lactose intolerance, SPLENDA(R) No Calorie Sweetener, which is made from sugar so it tastes like sugar, and VIACTIV(R) Soft Calcium Chews. McNeil Nutritionals is a division of McNeil-PPC, Inc. and is headquartered in Fort Washington, PA. More information about LACTAID(R) can be found on the web at http://www.lactaid.com.
Founded in 1846, today HP Hood is one of the largest branded dairy operators in the United States. Hood produces a variety of branded, private label, licensed, and franchise products including milk, cultured foods, citrus beverages, extended shelf-life dairy, frozen desserts, non-dairy and specialty drinks. For more information about HP Hood, visit http://www.hphood.com.
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CONTACT:
Melissa Connor
HP Hood Inc.
(617) 887-8476
