Fisher-Price(R) Planet Heroes(TM), The Rock Foundation Launch an Out-Of-This-World Space Adventure with...

Fisher-Price(R) Planet Heroes(TM), The Rock Foundation Launch an Out-Of-This-World Space Adventure with Kids at The Miami Science Museum

Fisher-Price presents donation to Dwayne 'The Rock' Johnson’s charity for children, The Rock Foundation, to benefit The Rock’s Toy Chest program at Miami Children’s Hospital


East Aurora, NY–(HISPANIC PR WIRE)–August 31, 2007–Actor Dwayne “The Rock” Johnson teamed up today with Fisher-Price(R), the largest infant and preschool toy manufacturer and a subsidiary of Mattel Inc. (NYSE:MAT), at the Miami Science Museum to unveil Fisher-Price’s Planet Heroes(TM), an exciting new action figure line that introduces preschoolers to the planets in the solar system. Just like the Planet Heroes characters, every child can be a hero with teamwork and by recognizing his or her talent and skill. Through The Rock’s Toy Chest program, whose mission is to enrich the lives and self-esteem of children, Fisher-Price will sponsor the construction of The Rock’s Toy Chest along with the donation of toys that will benefit the in-patient children at Miami Children’s Hospital.

“Fisher Price’s belief in the potential of children and in the importance of a positive and supportive environment for them to learn and grow naturally compliments The Rock Foundation’s commitment to creating hope in the lives of children hospitalized for various medical conditions. We both share a passion for bettering the lives of children. I’m thrilled to be partnering with such a committed company,” said Dwayne “The Rock” Johnson.

Planet Heroes are cool new intergalactic super heroes that represent the planets in our solar system. The assortment of chunky, easy-to-hold figures includes Mercury “Zip”(TM), Venus “Dazzle”(TM), Earth “Ace”(TM), Mars “Digger”(TM), Jupiter “Gustus”(TM), Saturn “Rings”(TM), Uranus “Yuri”(TM) and Neptune “Tune”(TM). Last but not least, Pluto “Shiver”(TM), who is working extra hard to pull his weight on the team and overcome his new classification as a “dwarf planet.”

Each figure has a special talent or skill related to the features of his or her home planet. For example, Mercury “Zip”(TM) has speed on his side because Mercury has the fastest orbit. The figures also come with special tools and/or vehicles to help them in their adventures.

Together the Planet Heroes have teamed up to protect the galaxy from the evil Black Hole “Professor of Darkness”(TM) and his minions, while at the same time teaching preschoolers about the solar system and all its wonders. The figures will launch with a special DVD that introduces the characters and launches them into their first mission.

Planet Heroes figures retail for $7.99 – $12.99 each and are appropriate for ages three and up.

About Fisher-Price

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NYSE:MAT) and located in East Aurora, New York, is the leading brand of infant and preschool toys in the world. The Company has a 75-year legacy of high quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company’s best-known “classic” brands include Little People(R) , Power Wheels(R) and View-Master(R) . Fisher-Price is also a leading developer of baby gear products (nursery monitors, infant swings, high chairs) as well as a wide array of character-based toys inspired by high quality children’s programming such as Sesame Street(R) , Dora the Explorer(TM) and Winnie the Pooh. The Company’s web site, at, provides valuable information and resources to parents.

About The Rock Foundation

The Dwayne Johnson Rock Foundation creates a platform of hope and possibility for children nationwide by providing programs designed to enrich and empower the lives and self-esteem of under-served, at-risk youth and children hospitalized for medical disabilities, disorders and illnesses. We serve a variety of children ranging from infancy to twenty-two years of age. Our goal is to make every child smile. For more information, please visit

The Rock’s Toy Chest is The Rock Foundation’s premiere program serving children’s hospitals nationwide. The Toy Chest is 7 X 9 ft and customized to fulfill toy and activity wishes of children who are in-patients in hospitals selected by The Rock Foundation. The program thrives on generous in-kind, corporate and private donations. Once a Toy Chest is delivered and the program officially launched at the chosen hospital, The Rock’s Toy Chest remains at the hospital and is replenished on a quarterly basis. Contributions to this program make a tremendous impact in the lives of these children by building their confidence and self-esteem, creating hope, and exhibiting that recovery is possible. The Rock’s Toy Chest is active in Boston, Los Angeles and Miami. The Rock Foundation’s goal is to expand the program throughout the country.

About The Miami Science Museum

The Miami Science Museum continues to bring special traveling exhibits to South Florida such as Amazon Voyage, Titanic: The Artifact Exhibition and The Dinosaurs of China. The Museum aims to make a difference in people’s lives by inspiring them to appreciate the impact that science and technology can have on every facet of our world. The Museum is accredited by the American Association of Museums and is an affiliate of the Smithsonian Institution. For more information about the Museum, visit or call (305) 646-4200.

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Fisher-Price(R) Planet Heroes(TM), The Rock Foundation Launch an Out-Of-This-World Space Adventure with Kids at The Miami Science Museum