Livingston, CA–(HISPANIC PR WIRE)–September 27, 2006–Foster Farms announced today the return of the company’s popular Foster Imposters(R) in a new advertising campaign developed specifically for the Latino community. The Foster Imposters are two out-of-state, junk food-eating chickens who, in their repeatedly failed attempts to impersonate Foster Farms chickens, highlight the superior qualities of the always fresh, always natural, locally-grown Foster Farms birds. The birds meet their match when they are heralded by hot Mexican recording artists, Los Tucanes de Tijuana.
The new commercial launches today with the 30-second television ad “Corrido” in which the popular Mexican band, Los Tucanes de Tijuana, sings a new version of one of their most popular corrido songs written especially for the Foster Imposter campaign. The new corrido describes the cross-country travels of the Foster Imposters to California in their attempt to become fresh Foster Farms chickens. The ad will be aired on major Spanish-language television stations throughout California, and will also be available for consumers to view online at www.FosterFarms.com.
“The Foster Imposters (Pollos Impostores) were so popular in the Latino community that consumers begged us to bring them back” said Pete Hernandez, Assistant Marketing Manager for Foster Farms. “We wanted to announce their comeback in a big way and knew that with the help of Los Tucanes de Tijuana we could create an entertaining, informative campaign that the community would find to be culturally-relevant and appropriate.”
“The Foster Imposters (Pollos Impostores) corrido lets listeners know that there are differences between fresh Foster Farms chicken and the Imposters. The corrido mentions the Imposters eating junk food and traveling across the country to get to California. But true fresh Foster Farms chickens are locally-grown and fed a nutritious corn diet. They are always natural and contain no added hormones or steroids, no sodium enhancers, chemical preservatives or flavorings. Also, Foster Farms chickens are always fresh, never frozen then defrosted. We know that Latino consumers want premium quality, nutritious chicken to feed their families, and we are proud to offer them only the best from Foster Farms.”
Los Tucanes de Tijuana jumped at the chance to team up with Foster Farms. “We were excited to partner with Foster Farms, knowing that they are the brand of choice for our community and for our families,” said band leader Mario Quintero. “We want to support and align with companies that share our values and help support our community. Plus, we couldn’t resist the chance to help expose the Imposters, since we wouldn’t want them in our kitchens!”
Los Tucanes de Tijuana is a popular Mexican band in the Latino community. Three of their records have reached Platinum (over one Million units sold), and eight more have become Gold Records. The band holds the all-time record for the most number of songs on the Billboard/Soundscan Hot Latin Tracks chart in a single issue by a Regional Mexican Act. More than 5 million attendees have enjoyed Los Tucanes de Tijuana in concert, and the band typically books 120 concerts per year.
The Foster Imposters were created in 1993 and have appeared in more than 20 commercials in English and Spanish. The Foster Imposter campaign has won multiple regional and national advertising awards. The Imposters exist on a steady junk food diet of soda, potato chips, donuts, pizza, candy, and onion rings. They embody everything an always natural, never frozen, locally-grown, fresh Foster Farms chicken is not.
Foster Farms is the premium poultry brand in the Western United States, and has long been an active partner in the Latino community. Foster Farms has been developing advertisements specifically for the Latino community since 1998 and has for several years provided nutrition advice and family health tips through its community outreach program that features a highly regarded nutritionist from the Latino community. The company has remained a family-owned business since its founding in 1939. Foster Farms branded fresh chicken is locally grown on farms it owns or operates in each of its markets (California and the Pacific Northwest). Foster Farms specializes in producing high quality fresh chicken products that are all natural with no preservatives or sodium-based additives, in addition to a full line of other delicious poultry products. The company produces and delivers premium quality poultry products to retailers, warehouse clubs and foodservice customers throughout the West.
Editor’s Note: For more information, interviews, photographs, and sample commercial footage, please call 415-392-1000.
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