DETROIT, Nov. 1, 2010 /PRNewswire-HISPANIC PR WIRE/ — Little Caesar Enterprises, Inc. today announced the Little Caesars Pizza Bowl Instant Win Game and Sweepstakes in conjunction with the Little Caesars Pizza Bowl. “This three-phase promotion gives customers multiple chances to win great football and pizza prizes, while raising awareness nationally for the Little Caesars Pizza Bowl,” said Linda “LJ” Jaworski, senior vice president, Marketing & Communications, Little Caesar Enterprises, Inc. “We are excited to offer a fun bowl game experience for football and pizza fans everywhere, and we look forward to announcing a special nationwide pizza offer during the game.”
During the first phase of the promotion, from Nov. 1 through Dec. 13, people can play by texting “Pizza Bowl” to 87963 or play online at LCPizzaBowl.com. If they are a winner, a code will be given instantly, which can be entered online to redeem prizes. Fifteen hundred people across the country will win a Little Caesars pizza party (awarded as a $25 Little Caesars gift card). Contestants who do not win a gift card will be awarded a coupon for a free Crazy Bread(R) with the purchase of any HOT-N-READY(R) pizza on their first non-winning try.
During the second phase of the promotion, from Dec. 14 through Dec. 26, all entrants from the first phase are automatically entered into the Little Caesars Pizza Bowl “Squares” Sweepstakes. Beginning Dec. 20, entrants will receive random football square numbers for the Little Caesars Pizza Bowl, which takes place on Dec. 26 at 8:30 p.m. ET and will be televised on ESPN. The contestants whose football square intersects with the last digits of each team’s score at the end of each quarter will be entered into a random drawing for their chance to win a Bowl Game Getaway to the corresponding College Bowl Game event:
— 1st quarter – The College Bowl Game event on Jan. 1 in Pasadena, Calif.
— 2nd quarter – The College Bowl Game event on Jan. 3 in Miami
— 3rd quarter – The College Bowl Game event on Jan. 4 in New Orleans
— Final – The championship College Bowl Game event on Jan. 10 in Glendale, Ariz.
Each Bowl Game Getaway includes two tickets to the corresponding bowl game, plus hotel and airfare.
“This is a great way to get my customers and Little Caesars customers across the country excited for the Little Caesars Pizza Bowl,” said Vicki Dunn Marshall, a Little Caesars franchisee in West Virginia.
In the final phase of the campaign, after driving consumers to tune into the Little Caesars Pizza Bowl, a special in-store product promotion will be announced on national television, social media and LittleCaesars.com.
There is no purchase necessary to enter. Limit one entry per email address per day. Promotion details and official rules are available at participating Little Caesars locations and online at LCPizzaBowl.com.
About the Little Caesars Pizza Bowl(TM)
The Little Caesars Pizza Bowl is the Midwest’s only major college football bowl game. The 2010 bowl will mark the 14th year that the bowl has brought major college bowl action to Detroit.
About Little Caesars Pizza
Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan, in 1959. Little Caesars, the fastest growing pizza chain, built more stores in the world in 2009 than any other pizza brand and today is the largest carry-out chain globally with restaurants on five continents. Little Caesars is growing in prime markets across the country, and is offering strong franchisee candidates an opportunity for independence with a proven system. For the third year in a row, Little Caesars was named “Best Value in America”* of all quick-serve restaurant chains. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.
In addition to Little Caesars Pizza, Ilitch companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.
* “Highest-Rated Chain – Value for the Money” based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2009
SOURCE Little Caesar Enterprises, Inc.