Major Daily Newspapers & Hispanic Serving Print Find Common Ground through NAA...

Major Daily Newspapers & Hispanic Serving Print Find Common Ground through NAA & NAHP


Washington, DC–(HISPANIC PR WIRE)–January 11, 2007–The nation’s largest daily newspapers and this country’s Hispanic newspapers have forged a promising new partnership. For the first time in its history, the National Association of Hispanic Publications [NAHP] has joined with the Newspaper Association of America [NAA] to build a common understanding of the expanding Hispanic audience and its print media consumption. What’s unique about Hispanic readership? What do media planners need to know to reach Hispanic media consumers? What marketing strategies are successful and are there good case studies to point the way? These are some of the questions to be answered during the NAA’s 2007 Marketing Conference at the Mandalay Bay Hotel & Casino in Las Vegas, Nevada on Monday, January 29 from 3:30 to 5pm at the seminar entitled: “The Unique Audience of Hispanic Newspapers: 10 Things You Need to Know.” organized by the NAHP.

A distinguished array of industry experts will explain why Hispanic newspapers should be an integral part of the media mix. Panelists will uncover insights into the audience and engagement of Hispanic newspaper readers. Case studies will delineate and demonstrate the unique attributes of Hispanic print compared to general market as well as to Hispanic television, radio and internet.

“We have assembled outstanding leaders of Hispanic print media for this seminar that assures attendees will walk away with innovative strategies to grow both revenue and audience,” said Ray Guerrero, Vice President of Marketing of the NAHP and publisher of El Latino in San Diego, California.

The panelists include Gary Meo, Senior Vice President of Print and Internet Sales of Scarborough Research, one of the leading researchers in Hispanic media consumption; Michael Vinales, Senior Account Executive for American Multicultural Marketing (AMM), NAHP’s official rep agency for media placement; J. Alex Gomez, Corporate Director of Marketing for ImpreMedia, and Ray Arvizu, President of Arvizu Advertising and Promotions, a nationally recognized advertising agency specializing in the Hispanic market and representing “Prensa Hispana” in Phoenix, Arizona in this presentation.

The NAA Conference is the foremost education and exhibits event for professionals in newspaper circulation, marketing, display and classified advertising, research and digital publishing. Six educational tracks and general session programming, top industry exhibitors, and networking opportunities with retailers, merchandisers and industry colleagues.

NAHP CEO Tom Oliver went on to say “The NAA and NAHP have worked diligently over the past two years to forge a common understanding, build a sense of trust and identify mutual benefits in collaboration. We are proud to have reached this milestone in the growth and recognition of Hispanic print’s role in the media mix with our major English language dailies. We all have much to gain.”

About the National Association of Hispanic Publications Inc.

The National Association of Hispanic Publications, Inc. (NAHP, Inc) is the largest organization representing Hispanic publications at the national level. NAHP Inc. works with 156 member and affiliated publications that share a combined circulation of more than 7 million. NAHP, Inc. provides professional tools to assist Hispanic publications to more effectively reach their readership. NAHP Inc. works hard at keeping the Hispanic community informed and educated about social issues, updating its readers about member publications, providing technical assistance and improving the quality of Hispanic publications at the national level. Please, visit our website for more information: or call 202-662-7250.

Major Daily Newspapers & Hispanic Serving Print Find Common Ground through NAA & NAHP