The Next 10 Years: Taking The Cartel Group to the Next Level

The Next 10 Years: Taking The Cartel Group to the Next Level

Cartel Selects Robert J. Schoenbeck as its Chief Operating Officer


San Antonio, TX–(HISPANIC PR WIRE)–November 10, 2004–A national, intensive executive search came to an end last week as The Cartel Group selected seasoned advertising veteran Robert J. Schoenbeck at its Chief Operating Officer. This announcement was made today by Victoria Varela-Negrete, Chief Executive Officer of the multicultural agency that celebrates its 10th anniversary this month. Schoenbeck assumes general management authority over the agency’s operating units and day-to-day business operations. He will report directly to Varela-Negrete.

“Rob brings a unique skills-set and unmatched strategic perspective, garnered in the trenches of our business,” Negrete said. “The breadth of his packaged goods and retail experience combined with his international and multicultural focus, stellar reputation and staff mentoring talent make him the best candidate to help our agency reach the next level. My partners Jesus Ramirez and Sean Salas agree that Rob will be instrumental in charting the Agency’s course into the future,” she added.

Schoenbeck joins Cartel from LLS Associates in Houston, where he served as Managing Partner for this international marketing firm specializing in strategic positioning and consumer branded products for the technology, communications and entertainment industries.

Prior to his tenure at LLS Associates, he worked at Fogarty Klein Monroe as Senior Vice President, responsible for all CPG Clients including 15 ConAgra brands. In 1998, Schoenbeck moved to BBDO Houston as Senior Vice President, to manage the Texaco account.

Schoenbeck, who grew up in Chicago, started his career in marketing at Sara Lee in 1971 and then joined Barton Brands in 1974. After five years, he was lured over to the Agency side by The Leo Burnett Company, where he spent the next 22 years working with virtually every agency client– from business-to-business to retail-to-consumer goods and services. Among the brands in his portfolio: Nestle, Star-Kist, Marlboro, 7 Up, Oracle, Miller, Dewar’s, 9-Lives, Goodyear, Shell, Cathay Pacific, FIAT, Texaco, Star Mart Convenience Stores, Kellogg’s, Cadbury, Tropicana, Heinz, P&G, Hennessy, Bayer and Alka Seltzer.

He began his advertising career at Leo Burnett USA in 1976, later earning Director of Client Services and MD postings in Europe, the Middle East Asia and Latin America. An avowed internationalist and expert in different cultures, Rob has advanced his career with global assignments in Mexico City, Tokyo, London, Paris and Istanbul.

“I am thrilled by the challenge and honored by the responsibility The Cartel Group has entrusted to me. I look forward in leading the young, talented and enterprising team this agency has assembled into a new decade of success and growth opportunities,” Schoenbeck said.

Schoenbeck holds a Master of Business Administration degree in Advertising and a Bachelor of Science in Marketing. He is married to his wife of 28 years, Allison. They have a 17 year-old daughter. In addition to his daily five mile run, Rob is an avid reader, film and old radio buff.

One of the top advertising agencies in the Southwest, The Cartel Group is a full-service marketing communications firm headquartered in San Antonio. Having gained prominence as a leading Hispanic marketplace agency, it has since broadened its skill set to become a one-stop multicultural firm and strives to redefine “multicultural” in a more inclusive way – one that comprises not only African Americans, Hispanics and Asians – but Anglos as well. The Cartel Group is the agency of record for the U.S. Army, MBNA, Williamson-Dickie Manufacturing Co. (Dickie’s Apparel), Church’s Chicken and the National Hispana Leadership Institute (NHLI). Other clients have included Tecate Beer, Capital One, J.C Penney, and Nextel.



Gustavo A. Bujanda

(210) 892-0733

The Next 10 Years: Taking The Cartel Group to the Next Level