Saturday Seminars Focus On Training for Hispanic Publishing Staff

Saturday Seminars Focus On Training for Hispanic Publishing Staff


Washington DC –(HISPANIC PR WIRE)–March 9, 2004– To survive in a competitive Hispanic print market, publishers and staff have to constantly improve their skills and keep up with new techniques. The Saturday Seminars at the National Association of Hispanic Publications Inc. Annual Convention will address a wide range of topics in the publishing business from seminars such as “Investigative Journalism & Reporting en Espanol” to “Sales Manager Training.”

Best of all the Saturday seminars are free of charge. The NAHP Foundation is pleased to acknowledge the generous support of the US Army, MGM Mirage, the White House Initiative Education Excellence for Hispanics, the National Association of Hispanic Journalists, PepsiCo Foundation, Verizon and the DaimlerChrysler Corporate Fund to make this possible.

The Foundation also sponsors the Saturday College Preparatory Workshop in partnership with the White House Initiative for Education Excellence for Hispanics. The workshop will focus on college entrance preparation for Hispanic students.

“Sales Manager Training,” will offer participants award-winning sales strategies to win advertising dollars. The seminar will be presented by Carlos Olea of La Raza, one of the largest Hispanic newspapers in the country, Cesar Pizarro of El Nuevo Herald and Eugenie Brown of Sandler Sales Institute. At the seminar, “Selling Advertising Using a Circulation Audit,” panelists from the major circulation audit companies in the country will discuss the attribute of circulation audits that increase advertising sales.

Bill Gato and Claudia Phillips of Hispanic Digital Network, will offer insights on how to make your online publication appeal to Internet users and media buyers. The seminar, “Internet Publishing: How to make your publication a professional and profitable success online,” which will be the first one in the morning opening the Saturday seminars.

NAHJ recently published a stylebook geared towards Spanish-language journalists in the United States. Lilia O’Hara of Enlace and one of the authors of the new stylebook, will present the workshop. She will show journalists how to avoid words that may take different meanings and keep “Spanglish” from creeping into their work.

“With the continuing growth of Spanish-language newspapers, there is a tremendous need to create a cohesive stylebook in Spanish to secure overall accuracy in Hispanic newspapers. The NAHJ stylebook is a step into the right direction,” said Eddie Escobedo Sr., Chairman of the NAHP Foundation.

Dora Toro of La Prensa de Orlando and Jonathan Sanchez of Eastern Group Publications will explain to all aspiring publishers what they need to know about the business in the seminar, “Running a Publishing Business on a Budget.” These two veterans in Hispanic publishing will discuss how to run, publish, edit, distribute and make your publication a profitable enterprise.

Publishers can’t miss the chance to offer their staff professional quality training at no cost at the Saturday seminars. The NAHP Inc. Annual Convention will take place at the Millennium Biltmore Hotel in Los Angeles, from March 17-20, 2004.

For more information call 202-662-7250 or e-mail

About the National Association of Hispanic Publications, Inc

The National Association of Hispanic Publications, Inc., (NAHP, Inc) is the largest organization representing Hispanic publications at the national level. NAHP Inc. counts with more than 200 member publications that share a combined circulation of more than 12 million. Its member publications reach more than 50 percent of Hispanic households in 55 U.S. markets, every week. NAHP, Inc. provides Hispanic publications with the most effective medium to reach its readership. NAHP Inc. works hard at keeping the Hispanic community informed and educated about social issues, updating its readers about member publications, providing technical assistance and improving the quality of Hispanic publications at the national level. Please, visit our website for more information: or call 202-662-7250.

About the National Association of Hispanic Publications Foundation

The National Hispanic Press Foundation is the 501-c-3 educational sister organization of NAHP, Inc. and its Hispanic publishers. Its mission is to build communities through excellence in publishing. The Foundation’s programs include an annual publication of the nation’s largest and most comprehensive Hispanic scholarship directory, a national circulation audit campaign to enhance the viability of Hispanic publications, media research, scholarships, voter registration and educational programs, among others. For more information see or call 202-662-7250.



Cristiane Nascimento


Saturday Seminars Focus On Training for Hispanic Publishing Staff